Allowing the product to the forefront for the first time in a fair few seasons, here is a preview of the new Versace AW15 campaign – shot by Mert & Marcus of course. It features Alessio Pozzi and Oliver Stummvoll (with more images to come over River Viiperi), and was styled by David Bradshaw.

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The two tracks that leaked are brilliant – if it was a strategic leak then it is even more genius, because they speak a million words to her fans about the evolution and where she is as an artist and human. It’s rather amazing – and this is complimented by a beautiful set of images by Mert & Marcus in Interview magazine and an outstanding interview/conversation with David Blaine. You should read it. There are certain gems that really ring true, such as: “You’ve got to be open to it all. Suffering is a big informer, a big catalyst for creation. You take your sadness, your despair, your sense of injustice, and you put it in your work.”

She’s amazing. Bring on the music.

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Styled by Karl Templer and shot by Mert & Marcus, I mean you can’t really go wrong can you? The cover and editorial for the June/July 2014 issue of Interview magazine with Jamie Dornan went somewhat viral today (and Fifty Shades of Grey hasn’t even got a proper trailer yet).

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Fast becoming Donatella’s latest male muse (after closing the show last season), here’s Daan van der Deen alongside Filip Hrivnak photographed by Mert & Marcus for the new Versace Men’s campaign as posted on Mert Alas’ Instagram earlier today.

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From a pop culture standpoint it all started in 2011 when Gaga wore vintage Gianni Versace in the video for Edge of Glory. In spite of Cathy Horyn’s completely unnecessary feedback on the outfit stating that “she looked embalmed”; she in fact looked incredible. It was the first time in her entire video history where she had maintained one and only one look. It worked. Especially considering the creative treatment for the actual video was subject to a last minute drop out from Joseph Khan as the director and therefore a complete re-haul and strip down of the concept.

This first joining of Versace and Gaga subsequently transitioned into what can only be described as a beautiful friendship between two powerful and independent Italian women. I must have said and thought a thousand times that a creative venture between the two would be utter perfection – and I guess I wasn’t the only one.

Gaga was announced as music director of the Versus / JW Anderson catwalk show last season which she also attended briefly during her non-promo period. Once the track Donatella was announced on the album it was pretty much guaranteed that the collaboration was in the making, officially. Earlier this month whilst she was in London doing ARTPOP promo she snuck into the studio to shoot the SS14 campaign with Mert & Marcus. I’m actually in awe, it’s a really perfect fit.

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