Following what can only be described as a taster of the collection during the New Bond Street store opening at London Collection: Men last week,…
You are viewing the menswear tag archive.
Full Campaign + Film: Ada + Nik SS14
Published June 17, 2013Yesterday, we unveiled the full collection, campaign and film for Ada + Nik Spring/Summer 2014.
Set in the heavens of the Greek Gods, three self involved narcissistic soldiers (wearing Ada + Nik swimwear) gaze at their own reflection in a pool of water listening to music (by Zebra Katz) on their Philips Fidelio M1s. The Snow Queen played by actress, model and presenter Zara Martin enters – practically floating on the clouds as she approaches the throne she summons a gift of Snow Queen Vodka from earth. She hands the bottle to The Snake King played by the inimitable Aiden Shaw and the snake “Cornflake”. Zara hisses, the boys then appear as if by magic in front of the throne – fully clothed in Ada + Nik. They then begin to gift their clothes to the King and Queen and fight each other for the clothes until one of the boys is left naked and alone. Credits under the cut.
The collection itself features ten unique pieces bringing to life my love adoration for a monochrome and minimalist luxe aesthetic, nodding to Ada’s previous collections.
The collection includes sheer and eel skin t-shirts, kilts, two pairs of leather detailed shorts, a leather detailed kilt, a statement biker jacket “Caesar”, open back structured dress shirts and calf leather cape; with accompanying swimwear and tank tops – all ethically sourced and produced.
