Remember when VICE bought i-D magazine (after 33 years) and promised that things were going to evolve, break new ground and generally change the face of fashion film? Or something. Last night it happened. i-D as a digital platform will never be the same again. Content as we know it has…broken said new ground with the launch of i-D.co. Yes, that is it. Just .co. Phuck your substandard and age-old .com URLs, this is the new new, the new cool, the new everything.

Ok, in all seriousness, it’s actually fucking awesome. The video content previewed (see teaser above) is so hot. Fashion content is unbelievably slick – thank you THANK YOU Danielle Bennison-Brown for tirelessly pioneering to curate all of this brand vision. You deserve so much more acclaim than you are subjected to.

The debut video content features Jourdan Dunn, Cara Delevingne, Rick Owens, Sky Ferreira, Childish Gambino, Lily McMenamy (the legs below), Joseph Gordon-Levitt, Danny Brown and the premiere of M.I.A.’s new video (under the cut) Y.A.L.A. (You Always Live Again) in collaboration with KENZO and directed by Daniel Sannwald. It’s VERY VERY beautifully produced and brings to life the Kenzo collection in a way that is bang on point for the brand.

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2013 shall forever be known as the Year of Donatella. In spite of the statement from the actual House of Versace with regards to the Lifetime TV movie, I believe the general consensus (or my consensus) is that it actually portrayed Donatella in a beautiful light – representing human weakness and undeniable human strength at the same time. Whether it was all a staged and strategic move from the brand shall be left to all of our imaginations (which we all believe is actually correct, right?).

This is coupled and complimented by the third or fourth best song from Lady Gaga’s new album ARTPOP. Donatella (or more accurately DO-NA-TEL-LA!). Due to officially be released on November 11, ARTPOP features the most lyrically vacuous, yet totally avant-garde and geniusly scripted uptempo electro-fashion track of the title “DONATELLA”.

So the lyrics? The track opens with Gaga’s spoken word “I am so fab. Check out, I’m blonde, I’m skinny, I’m rich and I’m a little bit of a bitch.” This is followed by profoundness including: “Walk down the runway, but don’t puke, it’s ok. You’ve just had a salad today, boulangerie”, and “Tailor these clothes to fit your guilt, what’s your size?”, “Versace promises I will, dolce vita.” The chorus? Gaga chanting “DO-NA-TELLA.” It’s the PERFECT fashion pop song which made me realise that I pretty much like ALL fashion pop songs. Either way, buy it on iTunes next week. You won’t regret it.

Back to the House of Versace itself. Following the subversive and GIF heavy announcement of the M.I.A. for Versus campaign, Versus Versace has just announced the launch of an UK exclusive online pop-up store for a limited period of 10 days from tomorrow, Tuesday.

To celebrate, Versus has teamed up with three bloggers including the legit BABE Reem Kanj of Five Five Fabulous to create a visual diary via Pinterest and Facebook.

Oh, and all of this in addition to four incredible main collection shows and maintaining a perfect tan all year round. DO-NA-TEL-LA!

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