It’s incredible what Nicola has done in a matter of months (publicly at least) for the perception of the brand. It has gone from “oh yeah, is Diesel still relevant?” to “All Eyes On Me” (NOTE THE BRITNEY SPEARS REFERENCE). Diesel will remain one to watch at least under Nicola’s creative direction, and improvements in the product are also clear with the USP for Jogg Jeans taking into account comfort, street style and functionality.

Watch the video below, directed by Tim Richardson.

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