Setting the tone with a percussive count-in, expanding into a dimensional bass-line with textured vocals and melodic details, rising duo, J Alive open Run with the situational and introspective lyrics, “I don’t mean to be offensive, give away the wrong intention, saw my ex yeah with her ex, guess I gave the wrong attention…”

The opus expands, filled with poetic nuance, to recount a story of running away from a toxic relationship, but with a “lighthearted and fun feel”. We appreciate the narrative that J Alive share with Run. Their delivery is exquisite, we love the harmonies and the pace of the song, which aligns sonically with the concept of the track.

Lyrical highlights include the self-aware, “Yeah thеn drunken decisions lead to thеm imperfect impressions…”, the wise, “Expert in the field of broken heart prevention…”, and the conceptual “Halo right above where the horns at…”

Born in Cincinnati, J Alive have been on a mission to achieve what’s destined; become one of the biggest artists of his generation. The rising artist cites influences including Mac Miller and Logic, although it is clear that J Alive is creating a universe of his own.

J Alive is comprised of Jack Booher on lead, with Nate Moore providing additional vocals. The duo got together in high school and have been making music ever since.

We appreciate their authenticity and prowess, and have added Run to our New Music Spotlight playlist, whilst we stream the wider discography of J Alive including Riding Through The City and Ride The Wave.

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