A fortnight ago I was at the premiere of a new short film created by i-D and directed by Jake Sumner for G-Star’s RAW For The Ocean campaign. A project that has incredible integrity and the CSR focus to actually make a sustainable difference. A lot of you know that with Ada + Nik, we work in a sustainably intelligent way and that when we decided to create a concept back in 2013, there was no question about this being at the forefront of our mission. It is great to see a commercial and style driven brand such as G-Star developing this programme, pioneering the use of Bionic Yarn and diving into the issue of the ocean plastic.

We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the – far less romantic – Plastic Age. We make 288 million tonnes of plastic a year, and unlike paper, metal, glass or wood, it does not oxidise or biodegrade, instead it ends up in our oceans, making the ratio of plastic to plankton 100:1. The way to make use of The Great Pacific Garbage Patch? Bionic yarn. Co-designed by Pharrell, G-Star’s RAW for the Oceans collection is the world’s first denim line created from plastic that has been fished out of the big blue and recycled. Find out how we can pick 700,000 tonnes of plastic up off the sea floor in our documentary, made possible by G-Star, The Plastic Age.

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Remember when VICE bought i-D magazine (after 33 years) and promised that things were going to evolve, break new ground and generally change the face of fashion film? Or something. Last night it happened. i-D as a digital platform will never be the same again. Content as we know it has…broken said new ground with the launch of i-D.co. Yes, that is it. Just .co. Phuck your substandard and age-old .com URLs, this is the new new, the new cool, the new everything.

Ok, in all seriousness, it’s actually fucking awesome. The video content previewed (see teaser above) is so hot. Fashion content is unbelievably slick – thank you THANK YOU Danielle Bennison-Brown for tirelessly pioneering to curate all of this brand vision. You deserve so much more acclaim than you are subjected to.

The debut video content features Jourdan Dunn, Cara Delevingne, Rick Owens, Sky Ferreira, Childish Gambino, Lily McMenamy (the legs below), Joseph Gordon-Levitt, Danny Brown and the premiere of M.I.A.’s new video (under the cut) Y.A.L.A. (You Always Live Again) in collaboration with KENZO and directed by Daniel Sannwald. It’s VERY VERY beautifully produced and brings to life the Kenzo collection in a way that is bang on point for the brand.

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Photos by Scott Trindle. Fashion credits include Louis Vuitton jumper, John Varvatos coat, Marni t-shirt, Denham and Levi’s jeans and a Margaret Howell jumper on the cover image.

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The issue hits shelves on 22nd November and the cover is photographed by Arthur Elgort. Grace is interviewed by i-D’s Founder and Editor-in-Chief Terry Jones. Stay tuned for the remaining seven cover.

UPDATE: Cover 2 has been released and features the genius creative behind HBO’s Girls – actress, writer, producer Lena Dunham. Lena was shot by Todd Cole and styled by Jessica Paster. She is wearing a top from ASOS.

UPDATE 2: Here is Arizona Muse by Richard Bush and Neneh Cherry by Mark Lebon.

UPDATE 3: Cara Delevingne by Angelo Pennetta

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“The most important thing you should know about me, is that everything you’re told by others is not necessarily the truth.” Karl Lagerfeld in The Royalty Issue. The Royalty Issue is available from www.i-Donline.com from 19th March and on shelves 22nd March.

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