h&m Archives - KIMU

Introducing Martone Cycling Co. by Lorenzo Martone

admin — Tue, 26 Mar 2013 14:52:50 +0000

Just a fortnight ago, H&M launched their latest collaboration – and this time it wasn’t with a major designer (read: Lagerfeld, Versace, Marni and continue down the fashion dictionary), instead H&M teamed up with East London cycle experts Brick Lane Bikes to create an 11-piece capsule collection.

In a similarly brilliant two-wheel fashion, NY creative marketing entrepreneur Lorenzo Martone has launched Martone Cycling Company – a fashion and design-driven bike company – because who really wants to be riding around NYC on anything less chic (unless you have a spare $17,000 for a CHANEL Couture Bicycle).

The bikes are functional, yet contemporary and ooze personal style, each accessorised with a red chain. You can read more about the specifics here. Pictured below is the Men’s Mercer (Black), Men’s Real (White) and the Women’s Mercer (Black), check out the full collection here.

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David Beckham for H&M by Nick Hudson + Short Film by Guy Ritchie

admin — Tue, 05 Feb 2013 15:45:53 +0000

Following the preview and behind the scenes images of the Guy Ritchie directed short film a few weeks ago; the campaign images for Beckham’s new H&M line photographed by Nick Hudson have finally arrived. The 90-second short film premieres online tomorrow night along with the 30-second TVC edit which will be aired on UK television from tomorrow. The short is incredible – humouristic, brilliant cinematography and gratuitous shots of David Beckham’s ass and crotch over and over again – it even includes him adjusting a wedgie. Genius and super tumblr GIF-worthy.

UPDATE: The film just went live on YouTube

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First Look: David Beckham by Guy Ritchie for Bodywear at H&M

admin — Thu, 10 Jan 2013 08:44:26 +0000

Following a small leak earlier this week, here is your first look at the official behind the scenes images of the new H&M campaign featuring David Beckham, directed by Guy Ritchie. Film director Guy Ritchie has been shooting the new comedy short for the David Beckham Bodywear at H&M, with David cast as an action hero. The campaign debuts worldwide on 6th February featuring David running through the streets and gardens of Beverly Hills, dressed only in his boxer briefs. Official super high res previews below.

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david beckham for h&m christmas campaign by alasdair mclellan

admin — Thu, 08 Nov 2012 09:13:52 +0000

Brand new images of David Beckham by Alasdair McLellan have just been released in time for H&M’s Christmas campaign. As an example of strategic stretching the use of a PR asset, this is perfection. The images are pretty incredible too. Click under the cut for a new behind the scenes video. The new styles include a hooded dressing gown, draw-string pyjama bottoms, Henleys and long johns with padded elbows and knees, lounge shorts, T-shirts and a towel.

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behind the scenes: maison martin margiela with h&m – lookbook

admin — Tue, 30 Oct 2012 17:42:29 +0000

To support the launch of H&M’s collaboration with Maison Martin Margiela, the brands have just unveiled a behind the scenes film for the 104-piece lookbook filmed by London artist Tyrone Lebon. Still images by Bjorn Jonas.

The Maison Martin Margiela with H&M collection is available in selected H&M stores and online from November 15th, 2012.

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lana del rey by solve sundsbo for H&M – winter campaign 2012

admin — Mon, 15 Oct 2012 13:10:44 +0000

Following the initial wave of images featuring the AW12 collection from the H&M line modelled by Lana Del Rey and photographed by Inez & Vinoodh, comes the second set of images by Solve Sundsbo, with a much darker tone. They’ve been appearing ad hoc on billboards around the globe, but here they are (finally) in hi resolution.

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campaign: maison martin margiela for H&M by sam taylor-wood

admin — Sun, 07 Oct 2012 23:35:04 +0000

The campaign images for the new Maison Martin Margiela for H&M collaboration, photographed by Sam Taylor-Wood have just been unveiled (albeit, the Japanese versions).

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film: lana del rey for H&M directed by johan renck + a preview of blue velvet

admin — Sat, 15 Sep 2012 03:13:03 +0000

As it was due for global launch and unveiling on September 19, this appears to be a bit premature, however here is the first thirty second TVC for the Lana Del Rey for H&M campaign, directed by Johan Renck and featuring the Lana cover of Blue Velvet (originally by Bobby Vinton. Stay tuned for the full music video and further edits of the TVC.

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campaign images: anna dello russo for h&m by mert & marcus

admin — Mon, 10 Sep 2012 12:53:49 +0000

Following Fashion Shower the “best music video in the history of ever” last week, comes the still image campaign for Anna Dello Russos’ accessories line for H&M photographed by Mert & Marcus. Yes.

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music/campaign video: anna dello russo for H&M – fashion shower directed by alex turvey

admin — Thu, 06 Sep 2012 12:04:44 +0000

I take it all back, forget Grimes, Mykki Blanco and everything that Woodkid has directed. The best music video of 2012 and THE HISTORY OF TIME has arrived. Here is the Alex Turvey directed music video for the H&M by Anna Dello Russo capsule collection. The collection will be available in selected stores and online on October 4. The track was produced by Emiliano Pepe

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