This isn’t selling out. This is being smart and creative and proving that art can be commercial. Here’s FKA Twigs’ short film for Google Glass. It’s called #throughglass, yes there is a hashtag but that is totally valid in this scenario. The film features edited versions of the tracks “Video Girl” (LP1) and “Glass & Patron” and a lot of vogue-ing which is becoming Twigs’ signature.

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In the name of digital innovation, the first e-commerce retailer to bring us Google Glass is of course MR PORTER. The online mogul is the first and only UK stockist. The device is available via three bundles which include a frame, Glass and UV lens clip, 12GB memory, synced with Google Cloud storage.

Aesthetically, the device has been curated to be as seamless and classic as possible and if you look at the video that the MR PORTER team have created to represent Google Glass, it truly shows how society can (a) benefit from the technology and (b) how non-intrustive it is visually.

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