Drawing us in with a dramatic and dimensional pop soundscape with layered female vocals that instantly evoke notions of ABBA and the theatricality of early Madonna, Deptford Sound Collective opens Give Me. Give Me. Give Me. U No I Must Have It All with a timeless, yet boundless energy.

We are enthralled by the shimmering disco nostalgia production with pulsing basslines and glittering, orchestral synths. The track is dance-floor ready and holds a high emotional quotient like Gloria Gaynor‘s I Will Survive, whilst carrying an edge that gives it Eurovision potential.

This feels like pop music with intent. The satirical lyricism aimed at Donald Trump cleverly skewers modern political theatre. The writing is playful but pointed, and uses humour as a shield and a sword. The lyricism is clearly delivered with a wink, whilst the commentary lands with intentional clarity.

In a time when society is so divided, this song feels important zeitgest. It positions itself as a mirror, reflecting excess, ego and hypocrisy with poetic prowess. The fine balance between camp flamboyance and sincere protest is where the song truly comes into its own.

The chorus is undeniably anthemic. It is clearly engineered for group singalongs. We can easily imagine crowds uniting under glitter balls and rainbow flags singing along with their arms raised in joy. There is also something rather subversive about wrapping this message in disco euphoria. It recalls the lineage of classic protest songs, yet updates the formula for a new generation.

Released on Valentine’s Day during LGBTQ History Month, the symbolism is undeniable. Love energy is the answer. The track is definitely an act of resistance. It serves up solidarity as celebration and is less about shock value, and more about reclaiming a narrative of peace through authenticity and unity. The accompanying music video also amplifies the satire, reinforcing that this is performance with purpose.

Needless to say, we are in awe, and have added Give Me. Give Me. Give Me. U No I Must Have It All to our New Music Spotlight playlist, and our TIMELESS playlist, whilst we anticipate future releases from Deptford Sound Collective!

The post Deptford Sound Collective shares their art as activism with playful and evocative call for unity, Give Me. Give Me. Give Me. U No I Must Have It All appeared first on KIMU.