The Alcohol-Free Advantage

Mainstream fragrances typically use alcohol as a carrier, which, while effective in diffusing scent, has its drawbacks. Alcohol can be harsh on the skin, accelerating aging and causing dryness. GODDEX, on the other hand, offers an alcohol-free alternative, embracing natural oils that are gentle and beneficial for the skin. This approach not only preserves the integrity of the fragrance but also enhances its longevity. A mere 12ml of GODDEX outlasts the traditional 100ml spray, demonstrating the potency and efficiency of oil-based scents.

Healing and Magnetic Properties

The ingredients in GODDEX are meticulously chosen for their unique properties and harmonious blend. Oud, vetiver, amber, tonka bean, vanilla, cardamom, rosewood, sandalwood, and Chinese pepper each bring their own essence to the mix. Oud, known as “liquid gold,” has been revered for centuries for its deep, woody aroma and spiritual significance. Vetiver and sandalwood offer grounding effects, while amber and tonka bean add warmth and richness. The inclusion of vanilla and cardamom introduces a sweet-spicy balance, and Chinese pepper gives a subtle kick, enhancing the overall complexity.

These natural components are not merely for fragrance; they possess healing qualities. For instance, sandalwood and vetiver are known for their calming effects on the mind and body. Amber has been used historically for its ability to balance emotions. The holistic benefits of these oils transcend mere scent, promoting a sense of well-being and connection to the self.

Longevity and Sustainability

GODDEX’s 12ml “ancient” bottle challenges conventional norms by outlasting larger, alcohol-based sprays. This sustainability aspect is crucial in today’s eco-conscious world. By requiring less product for a longer-lasting effect, GODDEX reduces waste and promotes a more mindful consumption pattern. The design and size of the bottle also pay homage to ancient perfumery practices, where scents were precious and applied sparingly yet effectively.

Inclusivity and Oneness

In a market often segmented by gender, GODDEX stands out as a fragrance for everyone. Its name, inspired by the concept of oneness, embodies inclusivity. Fragrance, at its core, is a form of self-expression and should not be confined by gender binaries. GODDEX embraces this philosophy, offering a scent that resonates universally, aligning with the spiritual revolution led by its creator, NEO 10Y.

The Vision of NEO 10Y

NEO 10Y, a critically acclaimed recording artist and spiritual revolutionary, has infused GODDEX with a vision that transcends the ordinary. Their approach to fragrance is deeply rooted in a quest for unity and holistic well-being. This perspective challenges the traditional fragrance industry, urging it to evolve towards more inclusive, sustainable, and beneficial practices.

Conclusion

GODDEX is not just a fragrance; it is a bridge between the past and the future. By eliminating alcohol and embracing natural oils, it honors ancient perfumery traditions while addressing modern concerns about skin health and sustainability. Its universal appeal and healing properties make it a true innovation in the fragrance world. As we move towards a more mindful and inclusive society, GODDEX stands as a beacon of what the future of fragrance should embody—holistic, sustainable, and universally resonant.

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GODDEX is a non-dualistic luxury oil fragrance featuring oud, sandalwood and vetiver as the heart notes, with sweet notes of tonka bean, vanilla and amber as base notes and top notes of rosewood, cardamom and pepper.

The oil is natural, vegan, cruelty-free, alcohol-free, healing, empowering, magnetic and ethereal.

Bottle is 12ml. Artwork by Dan Ellyot aka Diangular, Phellipe Souza and Yanny Tokyo featuring NEO 10Y.

The post Introducing: *GODDEX* – a cult fragrance by NEO 10Y appeared first on KIMU.

With regards to the scent itself, CAMP is again super transformative – from a mood POV and transportive mentally taking you on a journey with an awakening burst of cedar quickly that evolves into a richer, sexier space due to the warm Massioa Bark. According to Matthew, this “juxtaposes flora and fauna as the two interact on your skin”. As the scent is oil based, it stays on for the whole day and will have people asking what you’re wearing – a sure fire sign of success.

CAMP from matthew on Vimeo.

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July also saw the release of a duo scent from Emporia Armani – Because Of You and Stronger With You. I mean, duality as a theme is pretty timeless and current (what’s up NEO 10Y), so it’s not surprising that I was really into this as a concept and experience. Don’t let the super heteronormative narrative fool you, both scents work for both sexes and mixing the two also creates a really unique blend especially with the top notes of cardamom, pink pepper, violet leaves with a base of vanilla and musk.

Last but never least, Tom Ford just unveiled Mandarino Di Amalfi Acqua private blend, with the mandarin and blackcurrant top notes, combined with musk and amber base notes, it truly creates a vision of the serene Amalfi cliffside at night, with their citrus fruits with an almost nocturnal floral element.

Header image created with Diangular.

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Ok so a little background, because I’ve never really experienced JOOP! properly before. Joop GmbH, branded JOOP! (pronounced [joːp] in German, roughly: yope; was founded by fashion designer Wolfgang Joop in Hamburg, Germany, in 1986. After various moves, the fragrance and cosmetics business now remains with Coty, Inc. Boom.

So, the first part of today’s deconstructing experience kicked off in my car ride over to the event. The Mercedes was fitted with an iPad, screening the new film for the fragrance, which I will share with you soon! I also had the chance to sample the fragrance in private, and my initial reaction was hand-on-heart truly impressed – not only with the detail and the notes, but the fact that it is genuinely something I’d wear. It already had a timeless quality to it, which I liked. It also reminded me of an Old Fashioned, in aesthetic and scent.

The film tells a story of a journey of transformation where the Joop! man a powerful, groomed and confident gentleman with nothing to prove to himself or others. The Joop! man has natural charisma and is a man of power. The only thing missing is the finishing touch, one drop of Joop! WOW! and he becomes irresistible, creating the WOW! effect wherever he goes.

Into the secret location building (actually Six Storeys in Soho) and onto the fragrance itself, I had the opportunity to deconstruct the scent with the team. As a fresh-woody fragrance, JOOP! WOW! consists of citrussy Bergamot and spicy Cardamom fused with masculine Vetiver and warm Vanilla, plus Violet Leaves, Geranium, Vetiver, Fir Balsam and Tonka Bean.

The remainder of the event included the team from Six Storeys co-creating gin cocktails with us based the fragrance, and an induction into the world of Edward Sexton, bespoke master tailor. All in all, a super informative evening. Thanks and congrats, Coty!

All photography by Nik Thakkar, request to re-blog with credit.

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Remember the brilliant short film On The Docks from Gaultier? Well the one and only Jarrod Scott has returned to front the new Jean Paul Gaultier Ultra Male fragrance campaign. The fragrance is actually a reinterpretation of the Le Male fragrance launched in 1995 and comes packaged in the iconic torso bottle with blue and black stripes.

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Following the February announcement of Chris Pine becoming the new face of Armani, the first film and official campaign image have now landed. It’s for Armani Code Ice, where Pine follows in the footsteps of Josh Hartnett. The track featured is “Barker” by Romain Auzemery.

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UPDATE:

…and the third.

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