florrie Archives - KIMU

Premiere + Video: Florrie – Live A Little

admin — Wed, 03 Apr 2013 22:27:54 +0000

Last week we heard a preview of Florrie’s comeback promo track ‘Live A Little’, the thirty second preview was incredible and now here’s the full track and video. The song was written and performed by Florrie for the Sony XBA-C10 In-ear headphones campaign launching Europe wide this summer. It reminiscent of early 2000s French ska/pop-punk with a video filmed at Shepperton Studios. Directed by Elisha Smith-Leverock and styled by Phoebe Arnold, the video showcases multiple Florries exuding perfection, drumming and semi-dancing. What Florrie brings to music is so fresh and 2013 has to be the year she breaks the mainstream, she totally deserves it.

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The Imminent Return of Florrie

admin — Tue, 26 Mar 2013 02:31:01 +0000

This weekend, Florrie officially announced her return. After three EPs, the time has finally come for a full length album. In 2008, Florrie joined super-production house and pioneers of British pop Xenomania as their in-house drummer, so it was only natural that they would be playing a major role in producing the upcoming record.

Here’s a 30-second snippet of a new track that Florrie made for a Sony headphones commercial (that she is also the face of, obviously) set for European distribution this year. Florrie has also been ~~testing out~~ playing a few new tracks live over the last six months and one of the new ones to keep an ear out for is undoubtedly Looking For Love (In The Wrong Place) – it has the potential to be a global number one.

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music video: florrie – shot you down directed by tom gallon

admin — Sat, 23 Jun 2012 20:26:32 +0000

Here is the latest incredible track and video from the irreproachable Florrie. Shot You Down is from Florrie’s final independent release, Late EP. Creative direction and styling by Richard Mortimer and Phoebe Arnold. The simplicity of this clip is absolute perfection.

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music video: florrie and dolce & gabbana collaborate to bring us ‘i took a little something’

admin — Wed, 22 Jun 2011 10:46:10 +0000

Following last week’s preview, below is the full video for Florrie and Dolce & Gabbana’s ‘I Took A Little Something’ by Justin Wu. From a marketing standpoint, this is a really creative, innovative and pioneering way for a brand to support talent, signed or unsigned (in this case). Brand endorsement is the way forward for the music industry and without overt product placement, collaboration videos that are beautiful shot (like this) work perfectly. Another example was the recent Prabal Gurung fashion music video with Rye Rye.

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video preview: florrie x justin wu for dolce & gabbana

admin — Mon, 13 Jun 2011 13:15:16 +0000

Unsigned, but heavily endorsed breakthrough fashion icon, muse and musician Florrie has collaborated with Dolce & Gabbana’s online portal Swide.com and Justin Wu to create a piece of video content known as ‘I Took A Little Something’. Check out the preview below. The full clip is out on June 22nd, 2011 on Swide.com and I’ll make sure to share it here too, so stay tuned. Read more about KARLISMYUNKLE’s collaboration with Swide and Dolce & Gabbana here.

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