edge of glory Archives - KIMU

music video: lady gaga – edge of glory directed by the haus of gaga

admin — Fri, 17 Jun 2011 07:57:48 +0000

The video for Edge of Glory was just unveiled on last night’s So You Think You Can Dance in the US. Unfortunately, the video is absolutely nothing that it was intended to be. In a way though (aside from the rather pathetic 80s Madonna comparisons that have cropped up once again), this might have actually worked for the better. The reason that the track itself did so well is down to the raw simplicity of the production values and the video (albeit not the original plan) definitely echoes that. It sees Gaga in streetwalker couture heels (what is new there?), thrusting and grinding outside a New York apartment with her saxophonist playing on the stairs.

From various KARLISMYUNKLE sources, the original concept of the video included the mermaid suit and tank under the Brooklyn Bridge that she wore on French TV earlier this week, various dancers, at least one male protagonist and a set of Joseph Kahn worthy production values. This was all axed mid-production and the entire cast and crew sent home. The outcome is a piece of rushed content directed by the Haus of Gaga. As rightly stated by Bradley Stern over at MuuMuse, it is definitely Gaga’s Gimme More video moment, except with more Versace.

This isn’t the last that we will hear of the drama surrounding Kahn and Gaga’s falling out and due to rather epic levels of unprofessionalism on Twitter from one of her primary collaborators revealing details and expressing her “disappointment” and preference for the Google Chrome commercial over the video, the floodgates are starting to open.

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first listen: lady gaga – edge of glory

admin — Mon, 09 May 2011 19:56:32 +0000

Edge of Glory has landed – and it is quite rock! At first listen, I am keen – although it does sound a bit like a anthemic Pink song! You can totally feel the emotion and depth behind it. Better than Born This Way? Yes. Will it chart better than Judas? Probably. Will I be playing it in my Jeep with the roof off this summer? Hell yes! Will Gaga totally kill this performed live? Without a shadow of doubt.

Gaga is marketing the album in a similar way to how Kanye did for My Dark Twisted Fantasy (except not for free), by releasing a new track from the album every week from this point forth until the album drops on May 23rd in full. All tracks downloaded will contribute to final album sales. A rather novel and groundbreaking industry move.

Buy it on iTunes here.

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artwork: lady gaga – edge of glory (single cover)

admin — Sun, 08 May 2011 17:43:43 +0000

So literally 72 hours after the video for Judas ~~leaked~~ dropped, Gaga has announced that her third single – Edge of Glory (which according to a good friend who works in A&R and has had the honour of hearing it) – will hit iTunes tomorrow (1pm PDT). Here is the artwork by Nick Knight (again far better than the album cover), in true pop culture style, the track will mostly likely leak tonight, so stay tuned. Edge of Glory is a piano ballad that Gaga wrote with her father when her grandfather died. After hugely disappointing Judas sales, it doesn’t surprise me that the third single is being released in advance of the album launch on 23 May.

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