“We are being overwhelmed, in a good way, by the success of “Where Are Ü Now” with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it’s entirely all about the fans. We walk a fine line by being “famous” and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.” – JACK Ü

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MØ is the coolest person in music right now. Bold statement, but hey. The video for Major Lazer & DJ Snake’s Lean On featuring MØ is pretty awesome. The energy of the track itself is priceless, but the video really does it justice.

In Diplo’s words:

“India is special and its beauty absolutely humbled me. When we toured there as Major Lazer, it was mind blowing to see our fan-base and we wanted to incorporate the attitude and positive vibes into our video and just do something that embodies the essence of Major Lazer. Major Lazer has always been a culture mashup and to us, India feels like some kind of special creature with one foot in history and one firmly in the future. The experience is something we’ll never forget.“

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Diplo for K•Swiss – it’s a good fit and it’s nice to see Diplo applying his innate and natural marketing genius to a commercial tennis brand. The pair have launched ‘The Board’, a campaign built to inspire, and to be led by, the next generation of young entrepreneurs – Diplo will serve as the Director of a 100-person board comprised of creative and connected individuals who will work on real tasks to bring the K•Swiss brand back to prominence.

The application site will open today with submissions valid through April 30, 2015 at www.kswiss.com/theboard

From Barney Waters, chief marketing officer of K•Swiss Global Brands:

“We believe that consumer aspirations have shifted. The goal has evolved beyond being the fastest runner or being a celebrity. Young people want their own brands, their own voice and their own businesses. K•Swiss is committed to outfitting and inspiring this generation of entrepreneurs.

We have created a program with substance, where our customers get involved in the process of rebuilding K•Swiss and make real contributions. As a respected entrepreneur and global music talent, Diplo is the perfect leader for ‘The Board’.”

The campaign itself is so progressive for the current marketing industry of badging and creating content as the ceiling. The K•Swiss team has outdone itself on this front and what they are giving back to the creative community is pretty unparalleled.

The post Diplo for K-Swiss’ Return To Prominence appeared first on KIMU.

The track itself features some of Diplo’s best ska-infused production, which has a much more cinematic appeal than his previous work. Karen Marie Ørsted’s performance in the video with her no fucks to give attitude transcends her far above any thirsty pop star of 2013. It’s this attitude and appearance that is going to win her the most dedicated fanbase of rebels.

XXX 88 drops on October 20th and forms part of MØ EP. Her next London gig is on Tuesday 5 November at XOYO.

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XXX 88 drops on October 20th and forms part of MØ EP. Listen to mo’ MØ here.

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