Right now, I am sitting in the Crazy Horse in Paris, where Jean Paul Gaultier has just unveiled his first set of designs as Creative…
Continue reading diet coke by jean paul gaultier: couture bottles + ad campaign by stéphane sednaoui
You are viewing the diet coke tag archive.
jean paul gaultier announced as creative director of diet coke (image by stéphane sednaoui)
Published March 8, 2012After six months of having worked on this project, it gives me great pleasure to FINALLY unveil Diet Coke’s exciting partnership with the one and only Jean Paul Gaultier. The brand has appointed Gaultier as the new Creative Director across a series of projects this year including an incredible limited edition collection of bottles and cans (to be unveiled next month). JPG will also be developing online content, retail concepts and ad campaigns shot by Stéphane Sednaoui, across Europe.
To celebrate the launch, Gaultier stars in three short films produced by Wolkoff Arnodin “The Night & Day Serial Designer”, where Gaultier takes on a different role, from a therapist to a journalist and even a private detective. Each film heroes one of the Diet Coke puppets and brings to life their personality in a humorous way. You also get to see Jean Paul Gaultier play dress up – as you’ve never seen him before.
We just launched the first film with the second and third set to follow on youtube.com/DietCoke on Friday and Saturday, so stay tuned to this post for all three parts of the series. Full details on the films under the cut.
campaign images: diet coke by karl lagerfeld + exclusive behind the scenes film
Published April 8, 2011Tonight saw the launch of one of the world’s most exciting pop culture collaborations between Diet Coke and Karl Lagerfeld, which I have had the honour and privilege of working on for the last few months.
The first time that the two super brands collaborated was back in summer 2010, when Unkle Karl designed a limited edition bottle for France and Germany. This year, the campaign stretches across eleven European countries and features three new bottles, a range of accessories and an ATL campaign featuring models Coco Rocha, Heidi Mount et Jeneil Williams. Check out a selection of the ad campaign images below along with a great behind the scenes video featuring Lagerfeld talking through the shoot.
Continue reading campaign images: diet coke by karl lagerfeld + exclusive behind the scenes film