First up, Mr Tom Ford himself has added to the roster of male grooming products available from the brand (based on his personal regimen, of course) – and yes, we finally have an exfoliating face wash in the mix! As Tom Ford said, “Fine grooming is the mark of a modern gentleman. It is the way a man presents the best version of himself to the world”, so with that in mind, the detail and forethought on the new product ranges couldn’t be more ideal. Launching in June 2016, new innovations include Tom Ford for Men Brow Gelcomb, exclusively designed for men’s brows, Shave Oil and Exfoliator.

The exfoliator leaves you with a wonderfully fresh sensation from the micro granules whereas its sister product, the Oud face wash has more of a woody feel. Moving onto the Gelcomb – I never thought I would need one of these, and in fact, every make up artist that has ever worked with me or done my make up for a shoot or TV etc has said that I would look better with a more defined brow – and it really does work. I think it is something I will save for special occasions and when doing my own make up for camera work, but it definitely adds a dimension! It also only retails at £32 and will last you quite some time!

Moving onto Percy Nobleman and the Face & Stubble Moisturiser and Face & Stubble Wash. The reason I love this Percy Nobleman is the ideology of catering specifically to a gentleman with a bit of scruff. I’ve had a small amount of facial hair on varied scales for quite some years, so finding something specific like this that isn’t just for full on beards (which, let’s be real – the trend died faster than you can say “shave me”) is quite the dream. The post-use sensation is zesty with a hint of musk and another highlight is the fully monochromatic branding – for those of you that know me and my vibe – will understand this better than most!

Finally, I wanted to share with you the new Biotherm Homme campaign and behind the scenes video with the one and only David Beckham. It’s great to see Becks being more vocal and he seems much more confident with it – and with Biotherm Homme! Beckham has become the first global ambassador for the men’s branch of the L’Oréal-owned Parisian skincare brand first founded in 1952.

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At London Collections: Men, myself and my design partner Ada Zanditon unveiled Ada + Nik SS16: SYN (for our tech-advanced dark-matter menswear brand) through an Immersive Experience – a pop up world of Ada + Nik – in an exclusive gallery space in the heart of London’s West End (the British Fashion Council’s new home for Fashion Week).

SYN, meaning “co-” or “with” in Greek – symbolic of the Ada + Nik plus sign (emoji: +) was prevalent throughout every element of the creative journey for the duo for SS16, bringing to life the attitude of how we move forward through positive co-existence.

Runway images via GQ and Vogue, also worth reading this piece on Style.com about our vision for the future.

Channeling a cultural agenda and art driven creative vision this season, we created SYN:

A 60 piece collection featuring a signature, concept and classic luxury leather bikers, a significantly broader spectrum of luxury summer separates including luxury long and short sleeve t-shirts and vests, lightweight tech enhanced outerwear including reversible bombers and showerproof tech jackets and the development of a dark print featuring a dystopian world juxtaposed through the window of SYN (the Ada + Nik plus sign). Ada + Nik have also co-designed an artisan leather bomber jacket featuring bespoke pen holders with luxury pen brand Montegrappa.

Innovative tech and sustainable fabrics include rubber coated jersey, lamb nappa leather, hand woven organic denim, smooth modal and organic cotton.

A film produced and directed by Ada + Nik and Jonathan Harris featuring actor Duran Fulton Brown delivering a poignant and poetic verse written by Ada + Nik with Yrsa Daley-Ward and B.A. Zanditon and based on a dialogue that started between Ada and Nik, that the duo is now extending outwards from themselves into the world. SYN marks the fifth instalment in the ongoing narrative of Ada + Nik films that have received critical acclaim, award nominations and premieres (ASVOFF, Interview Magazine, Rankin, NYLON, Hypebeast, Dries Van Noten).

An Immersive Experience at London Collections: Men – a dark and cinematic journey into a hyper intelligent tech enhanced GRUNK (Greco-Roman Punk) reality with the heroic Ada + Nik man in a midnight dystopian black sand desert. Guests enjoyed the experience whilst sipping Haig Club, the new Single Grain Scotch whisky created in partnership with David Beckham, and BLK Water – the first ever fulvic-enhanced all-natural mineral water.

Technology in partnership with Motorola’s MOTO360 timepiece. Following a successful AW15 collaboration, Motorola commissioned a bespoke Ada + Nik watch face to be worn at the London Collections: Men show and feature in the film and campaign imagery which will be available for fans to download.

SYN is also part of an ongoing Ada + Nik partnership with Holloway Prison and London College of Fashion (LCF) to produce a bespoke piece in The Ministry of Justice’s workshop within Holloway Prison. Ada and Nik hope that the programme will give this small group of inmates a better chance of rehabilitation when they’re released.

Partners for SYN Immersive Experience included Motorola MOTO360 (technology), Claire Luxton (art and architecture), Last Japan (sonic curation), Ex Idolo (private blend immersive fragrance), BLK Water and Haig Whisky (immersive liquids), Palladium (footwear), Hemsely London (back pack collaboration), Danny Defrietas (grooming), Nicco Torelli (styling), Kevin McDaid (campaign and lookbook images), Montegrappa (illustration and bespoke Ada + Nik for Montegrappa leather jacket design), Richard Thornn (event production).

Photos c/o Laura Couglan and Luke Freeman.

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UPDATE: The film just went live on YouTube

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In other H&M news, the brand released further underwear campaign images of David Beckham by Alasdair McLellan today and are promoting the launch by erecting Beckham for H&M statues around the world. More images under the cut.

The post lana del rey by inez & vinoodh for H&M AW12 appeared first on KIMU.

The collection “Bodywear” will be available both online and in 1,800 H&M stores worldwide from 2nd February.

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The post campaign video: david beckham – homme appeared first on KIMU.

Global soccer and style icon David Beckham has finally announced the long-rumored bodywear line that he has been working on along with his new fragrance with Coty, called Homme by David Beckham, set to be in stores this September.

This brand-owned initiative is set to run alongside his current (and past) endorsements including Emporio Armani, Adidas, Electronic Arts, Diet Pepsi, Yahoo, Castrol, M&S, Motorola and Police. Check out the new “Brand Beckham” logo above that will be used in collaboration with any other endorsement deals.

The post brand beckham’s rebrand, bodywear line + homme by beckham appeared first on KIMU.

Forming part of the brand’s most expensive marketing campaign ever, here is the new adidas is all in extended advert featuring sports and entertainment stars including Katy Perry, David Beckham and NBA player Derrick Rose.

Created by Canada-based agency Sid Lee, the film is directed by Romain Gavras and features the track ‘Civilization’ by French electro band Justice.

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