Last night saw the launch of one of the most genius experiential campaigns from a soda brand that I have witnessed in a while. Pepsi teamed up with The Robin Collective to create an immersive experience in East London to celebrate the launch of Pepsi Max Cherry (which is ridiculously delicious).

The experience (which I heavily documented on Snapchat: nikthakkar and Instagram) included a mini gastronomical adventure with edible trees, a cherry rainforest requiring full protective garb (something straight out of Breaking Bad), a cherry canon and more. Full details under the cut and a short art film I created for Instagram above.

The Cherry Rooms, 133 Bethnal Green Road, London, E3

Dates: Thursday 26th March – Sunday 29th March
Times: 12pm – 8pm (Thurs – Sat) 12pm – 5pm (Sun)

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