Last night saw the launch of one of the most genius experiential campaigns from a soda brand that I have witnessed in a while. Pepsi teamed up with The Robin Collective to create an immersive experience in East London to celebrate the launch of Pepsi Max Cherry (which is ridiculously delicious).
The experience (which I heavily documented on Snapchat: nikthakkar and Instagram) included a mini gastronomical adventure with edible trees, a cherry rainforest requiring full protective garb (something straight out of Breaking Bad), a cherry canon and more. Full details under the cut and a short art film I created for Instagram above.
Continue reading Pepsi’s Immersive Experience: The Cherry Rooms