channel 4 Archives - KIMU https://karlismyunkle.com/tag/channel-4/ Thu, 08 Dec 2011 18:26:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://i0.wp.com/karlismyunkle.com/wp-content/uploads/2023/12/cropped-Screenshot-2023-12-07-at-03.03.00.png?fit=32%2C32&ssl=1 channel 4 Archives - KIMU https://karlismyunkle.com/tag/channel-4/ 32 32 44925489 closet swap: bringing the infamous “…as terry richardson” to life https://karlismyunkle.com/2011/12/08/closet-swap-bringing-the-infamous-as-terry-richardson-to-life/ Thu, 08 Dec 2011 18:26:23 +0000 http://karlismyunkle.com/?p=10165 In the same (or at least semi-aspirational) vein as when Terry Richardson makes his subjects wear his shirts and glasses – see cases in point…

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]]> In the same (or at least semi-aspirational) vein as when Terry Richardson makes his subjects wear his shirts and glasses – see cases in point (Gaga and Chloe Sevigny below). The UK’s Channel 4 has commissioned an app called Closet Swap. The basic premise? To encourage people to borrow clothes from their friends instead of buying, buying buying – hence the tagline ‘Don’t shop – swap!’.

The online application (iPhone and Facebook) comes with a ‘Fashion Finder’ – so you can be rewarded with all vintage stores nearby or places that sell sustainable wears etc.

I’m also really proud to say that my good friend and eco-designer extraordinaire, Ada Zanditon is fully in support of the project in collaboration with start-up game company inensu.

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