campaigns Archives - KIMU https://karlismyunkle.com/tag/campaigns/ Thu, 03 Apr 2014 16:57:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://i0.wp.com/karlismyunkle.com/wp-content/uploads/2023/12/cropped-Screenshot-2023-12-07-at-03.03.00.png?fit=32%2C32&ssl=1 campaigns Archives - KIMU https://karlismyunkle.com/tag/campaigns/ 32 32 44925489 BESS NYC’s Fashion Campaign Mashups https://karlismyunkle.com/2014/04/03/bess-nycs-fashion-campaign-mashups/ Thu, 03 Apr 2014 16:57:52 +0000 http://karlismyunkle.com/?p=16294 I suppose that this is why tumblr exists, and why writing a blog post about the Instagram of a boutique in Soho, NYC seems rather…

The post BESS NYC’s Fashion Campaign Mashups appeared first on KIMU.

]]> I suppose that this is why tumblr exists, and why writing a blog post about the Instagram of a boutique in Soho, NYC seems rather bizarre, but here it is regardless. It’s the smartest use of social from a creative perspective from a retailer. Granted, it probably appeals to a more creative set of individuals, but then again so does the store. Here’s a quick look at some highlights from BESS and founder Doug Abraham’s Instagram where he artistically re-works campaign images from brands to give them a slightly alt and darker take. Enjoy below and follow BESS on Instagram here.

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