In an age where personal aesthetic and individuality are more important than ever before, a new timepiece brand BRÜGGLER has started to make ripple effect through the artistry of personalisation in the chronograph world.

Working on the Mon Monogram project with Louis Vuitton, it cemented my understanding of the importance that lies in luxury’s unique identity and the importance of standing out from the crowd (well, the rest of the 1%) when it comes to timeless investments which is why I applaud Katarina and Michael Brüggler for bringing BRÜGGLER – a brand that heroes customisation at the heart of its DNA – to the market.

The core design is a sleek, classic 40mm chronograph with quartz and mechanical options and the online platform allows an infinite (well, 258 nonillion) unique made to measure options from alligator leather straps to diamonds. You can explore your options here – the image above is something that I created earlier with Katarina and Michael – and I am very much looking forward to designing my own!

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