Global soccer and style icon David Beckham has finally announced the long-rumored bodywear line that he has been working on along with his new fragrance with Coty, called Homme by David Beckham, set to be in stores this September.

This brand-owned initiative is set to run alongside his current (and past) endorsements including Emporio Armani, Adidas, Electronic Arts, Diet Pepsi, Yahoo, Castrol, M&S, Motorola and Police. Check out the new “Brand Beckham” logo above that will be used in collaboration with any other endorsement deals.

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