Dev’s sophomore album Cupid Deluxe is incredible. Fact. Dev’s visuals since pretty much Day 1 have always been on point. The man has a vision and he nails his creative content every single time. They improve, they vary in style, the man is growing and his vision is so beautiful to see progress.

Here’s the video for grime-inspired track, “High Street” featuring Skepta produced thanks to SSENSE and System. The online retailer is playing this game so damn well. This is exactly the type of editorial the other major players in the online luxury fashion space are doing. Hypebeast went from pure media to original content and print magazine to e-commerce retailer. The partnership of System and SSENSE is doing the same but horizontally, but they are doing it brilliantly.

So far the partnership has fostered videos from Sky Ferreira, Hercules & Love Affair and Henry Krinkle. Plus Maryam L’Ange directed Chloë Sevigny in a noir-inspired fashion film featuring music by electronica three-piece, Eaux. The best part is that this content is shoppable and speaks to a smarter audience, and audience that doesn’t want to be talked down to and patronised by “fashion self-help /dress this way” editorials. It makes the experience so much better.

Blood Orange and Skepta’s “High Street” offers an exclusive preview of the upcoming Fall season.

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Dev/Blood Orange and Gia Coppola recently worked together on the score for James Franco’s Palo Alto, this time around Gia directs the dance video for Blood Orange’s “You’re Not Good Enough” – a video inspired by daytime television performances. Legit 7th Heave vibes.

The video was first featured on Urban Outfitters‘ digital platform.

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Well, Blood Orange/Dev is back. Here’s the video for Chamakay from the new album Cupid Deluxe, the female vocals are provided by Caroline Polachek and the video is set in Georgetown, Guyana (the home of Dev’s mother). He tracked down family members, including his 92 year old grandfather, who he had never met before – the video captures their meeting.

You can by Chamakay here.

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