There’s always that moment when one realises that one needs to not only continue maintaining one’s youth, but actually start trying to backtrack it. Granted there are ways and means and some are more drastic than others and it is clearly a never ending saga from the mythical Fountain of Youth to the current day Fiona Good played by Jessica Lange in the current season of American Horror Story, not to mention the timelessness that is Death Becomes Her, so when I was introduced to the new beauty drink Ocoo which promotes the natural generation of collagen and is literally proven to be anti-ageing, I was somewhat intrigued.

It’s already huge in the Middle East (no surprise there) and I almost love the fact that the brand has no official celebrity endorsement (yet), isn’t owned by a massive company and was formed by two German entrepreneurs who travelled the world identifying the perfect ingredients that include pomegranate, acai, aronia. Does it work? Well, I am trying it out. Does the concept sound solid? Definitely.

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