The video for BBHMM is without a doubt the best thing to happen to pop music and the pop visual game in weeks, since I literally cannot remember when I was last in such a good mood purely due to the fact that a music video had dropped.

Directed by Rihanna herself, alongside Megaforce and no doubt FROM the mind of Rih-Rih herself, the film references, the sheer contemporary brilliance of the cultural masterpiece. She took her time and got it right – my favourite song of the year (well, at least one of them), got an equally perfect video to go with it.

It is nothing less than iconic. Thank you Rihanna. Oh and as for the GIFs:

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Words cannot – narrative driven had to be the way to go for this. I am legit so excited. Yes Rih-Rih! The clip for Bitch Better Have My Money aka BBHMM is directed by Rihanna and Megaforce and produced by Bridgitte Pugh & Ciarra Pardo.

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Last night the actually amazing and breathtaking eyebrows on fleek artwork for Rihanna’s new #R8 single #BBHMM Bitch Better Have My Money arrived. This morning (i.e. two minutes ago at the time of writing this) the track was teased (intro and outro) via a partnership with Dubsmash. A smart partnership, it’s a pretty meme-worthy title of a track and what better way to maximise this traction than via the most ghetto app available.

The track itself sounds like the ratchet pop smash that we have all been waiting for. Stay tuned for the full track. In the meantime…”mu-lala”.

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