Fast forward to recent times, the team offered me the opportunity to work with objectively their moodiest vehicle – the Wraith Black Badge and specifically create something aesthetically contemporaneous in association with the car – as you’re about to experience – the dystopian film noir, cinematic elements between my universe and the Wraith Black Badge are truly an enchanting sonic and visual match. Also for historic reference, Hedi Slimane created this editorial back in 2010 (via Dazed) with a darker edition of the iconic vehicle.

With all of that contextualised, here’s the Sonic Film tracked by my NEO 10Y song Janis and featuring a part CGI, part live action, part performance-based adventure and a piece of creative content bringing to life the Spirit of Ecstasy, and the theme of deconstructing to reconstruct that I am really proud to share with you.

My song Janis which soundtracks this film was recently described on the radio (listen here) as “the future” which fits really seamlessly with the Wraith Black Badge, considering that during my experience driving it for four days, I can honestly say that I have never felt so integrated into technology as when I was in the driving seat of the Wraith. Next stop, transhumanism.

For additional cosmic reference, the lyrics of the song include the (rap) verse in French: “Prends le moi, subversive, protège-moi de la haine et le fait et la reine et la peur et le roi,”, which translates in this reality to “take us the subversive ones, protect us from hatred, ‘facts’, royalty and fear.” I’m happy to be showcasing the plight of the underdog and unrepresented sections of society with my artistic work and this film that takes a subversive attitude and brings it to life heroically and cohesively alongside the car. Additional lyrics from the track can be found at Genius.com.

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Janis is taken from the Disidentification: Episode 0, available to download and stream now https://NEO10Y.SPACE – on Apple, Spotify, TiDAL, Deezer and more…

This video was created in association with Rolls-Royce Cars, Wraith Black Badge.

Concept and performance by NEO 10Y / Nik Thakkar
Cinematography by Alex Lord-Walker, Calum Ducat, Phellipe Souza, Oz Thakkar
Edit and VFX by Diangular
Sonic production by hii.de
Styling and fashion Lloyd James Husband and Ada + Nik

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So, this is an evolution from the original Noir and then Noir Extreme, but in a similar scale to Oud Minerale, it has taken a more subversive journey to reach its destination.

Noir Anthracite “reflects the light in the dark” which comes through in the design of the bottle which holds a magnetic can metal reflective surface. The scent itself features a deep bergamot with spice against a rich black cedar wood, Macassar and santal Sri Lanka – which really elevates the heritage of the brand against a Middle Earth backdrop.

Overall it is equally enticing as its predecessors but with a nuanced subtlety that says modesty for a transient social climate. It’s really well thought out. Thank you, Tom Ford.

Here is a mini-editorial to showcase the fragrance that I shot with Phellipe Souza featuring Noir Anthracite. Hands and script by me, knit by Ada + Nik.

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