Tonight saw the official launch of the first Versace Versus collection with Anthony Vaccarello as creative director. It took place in East London – unsurprising as the collection itself is inspired by Brett Anderson and 1990s Britpop. This is a pretty awesome teaser for Versace considering that the brand is showing a full Versus collection at London Fashion Week in September.

The collection itself was pretty accurately representative of its inspirations and created, marketed and developed for a social media audience – it is immediately available at versusversace.com – the event was also live streamed via Style.com tonight (which you can rewatch) – a really smart digital initiative as it stands, imagine how perfect the future retail model of Style.com would suit this type of activity (so exciting as a e-commerce prospect).

My favourite three menswear pieces are included below. You can shop them here. There are also a handful of intimate Snapchats with Donatella Versace on Snapchat: nikthakkar, and some photos on Instagram.

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