Establishing the mood with iconic layered doo-wop vocals, reminiscent of the 1960s, Alen Hit opens Love Is The Answer with a timeless warmth and subtle percussion before sharing some charming, personal prose with a romantic edge.

The chorus is wholesome and features the title of the track, intertwined with Christmas bells and a charismatic delivery with a raw authenticity. We appreciate the emotional depth that is conveyed and the euphoric energy that manifests, in line with the concept of what love truly feels like.

Speaking on the release, the talented creator confesses, “This song was born from my dream of Christmas in New York. I wanted it to feel light, warm and hopeful, like walking through the city at night and suddenly meeting someone who changes everything. At the centre is a love-at-first-sight story that begins with a random encounter on the street and leads to the idea that love is the real answer to our fears, doubts and loneliness.”

The production is dimensional and has a cinematic allure. There is no doubt that Love Is The Answer would be perfect for a range of sync deals – perhaps a romantic Christmas movie on Netflix or Amazon Prime, or even a sequel to Love Actually!

Elaborating on the creative process of Love Is The Answer, Alen Hit adds, “I wrote and recorded it between Dubai and different studios, carefully building the harmonies, festive bells and pop production so it sounds like a little movie in your headphones.”

In the end, it’s clear that Alen Hit has carved out a distinct space in the pop landscape with Love Is The Answer, fusing a contemporary mix with hints of nostalgia and iconography. We learn that he is an international singer, songwriter, and composer whose journey from 2011 talent show stages to Eurovision national finals laid the foundation for his career.

We have added Love Is The Answer to our New Music Spotlight playlist, and our TIMELESS playlist, whilst we continue to stream Alen Hit‘s wider discography, including I Don’t Care, and Remember Me!

The post Alen Hit takes us on a cinematic trip and taps into a high emotional quotient with festive new single, Love Is The Answer appeared first on KIMU.