Beyoncé has just won pop. In one swift move an ENTIRE album featuring 14 songs and 17 videos has just arrived on iTunes. No promo…
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Baptiste Giabiconi for CHANEL Pre-Fall 2013
Published December 5, 2013Through the lens of Karl Lagerfeld, artist and timeless CHANEL/Lagerfeld muse Baptiste Giabiconi poses for brand’s pre-fall 2013 collection campaign. It’d be interesting to see…
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The New Limited Edition Sofia Coppola Bag For Louis Vuitton
Published October 2, 2013Today Sofia Coppola was announced as the director (not the face this time) of Marc Jacobs’ Daisy campaign AND her designs as a returning collaborator…
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adidas Originals 2013: ‘Unite All Originals’ with Iggy Azalea and A-Trak
Published March 5, 2013adidas Originals just unveiled its 2013 global campaign: ‘Unite All Originals’ featuring tonnes of original content by international artists from disciplines across film-making, lyrical content,…
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Calvin Klein Concept Super Bowl 2013 Commercial by Fabien Baron
Published February 4, 2013Calvin Klein nailed the integrated marketing campaign formula for the Super Bowl tonight. Just days ago, we saw a preview of the new Concept commercial directed by Fabien Baron of Baron + Baron and starring model Matthew Terry and during the Super Bowl the full 30-second edit was unveiled with an unforgettable complimentary digital experience.
The theme of the campaign is based around the idea of “man versus machine”. In addition to the breathtaking creative, what helped to truly bring this to life was a partnership with Twitter-owned short video app Vine, where the brand posted digital content (pre-filmed but with a raw live appearance) throughout the game – namely six second videos of a the campaign model Matthew Terry in what appears to be an abandoned loft and wearing nothing by the Concept briefs.
Enjoy the full commercial below and the exclusive Vine content under the cut.
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