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music video: britney spears – till the world ends

Published April 6, 2011

As promised yesterday via a 30 second preview, here is the apocalyptic/2012-inspired video for Britney Spears’ second single from Femme Fatale – Till The World Ends – directed by Ray Kay. This video is going back to basics (a la Slave), and is going to make Britney fans and critics very happy. It is good to see her smiling, natural and enjoying herself – you just need to have a read of the comments on VEVO/YouTube to see the immediate and highly positive feedback. Views/hits for this clip are going to be huge.

Click below to view the video.

Continue reading music video: britney spears – till the world ends

music video preview: britney spears – till the world ends

Published April 5, 2011

Aside from the fact that every time I write the title to this song, I feel the urge to spell the word ’til correctly, it doesn’t stop me from absolutely loving it. You guys will have seen behind the scenes footage from the video directed by Ray Kay if you watched the MTV documentary ‘I am the Femme Fatale”, which aired on Sunday night. If you haven’t – watch it here.

britney till the world ends video preview

For the video for Britney and her team are responding (rather cleverly) to the “she still doesn’t dance” criticism by releasing two versions of the video – a raw and purely choreography focused edit (for the fans) and the director’s cut/full version.

Here is the preview that was just released – think Slave 4 U meets Boys, but made for 2011. Britney looks amazing, the choreography appears to be strong and the simplistic cinematography and plot of the clip is exactly what was needed for this video.

Watch the video under the cut. It is set to be released fully tomorrow, April 6th.

Continue reading music video preview: britney spears – till the world ends