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music video: rihanna – we found love directed by melina matsoukas

Published October 19, 2011

In short, the Melina Matsoukas-directed clip for Rihanna’s We Found Love is by far the most beautiful piece of video content that the popstar has created to date. The major pop parallel that I can draw from this, is a comparison to Darren Aronofsky’s Requiem For A Dream. The video sees Ri Ri and model Dudley O’Shaughnessy high on drugs (and the subsequent downfall) in an uber artistic narrative. The cinematography is absolutely stunning.

We Found Love is also one of the first mainstream artist videos to launch exclusively on the whosay.com platform, which may set precedent for celebrity content moving forward.

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britney spears – criminal directed by chris marrs piliero

Published October 18, 2011

I am speechless. I have never wanted a Britney Spears video not to end so badly. Epic kudos to Chris Marrs Piliero for directing such an incredible piece of art. The video for Criminal just dropped, after a couple of brilliant and rather clever social media-based previews via GIFs from Britney’s official Twitter page.

Piliero also directed I Wanna Go and has totally done the fourth (and probably final) single from Femme Fatale major justice. The clip stars Britney and her real-life husband beau Jason Trawick in a Bonnie and Clyde-esque adaptation of the song. Britney looks flawless and there are tonnes of nods to past videos including Piece of Me, Womanizer, Radar and My Prerogative. I could literally watch this a thousand times. Let’s also take a moment to appreciate the fact that it was filmed in London and how insane Jason’s body looks.

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