Following the preview and behind the scenes images of the Guy Ritchie directed short film a few weeks ago; the campaign images for Beckham’s new…
Continue reading David Beckham for H&M by Nick Hudson + Short Film by Guy Ritchie
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Fashion Film: DSQUARED2 – 2DELICIOUS 2DUMP by Senio Zapruder
Published February 4, 2013DSQUARED2 must know that they are onto a winner with breakthrough video director Senio Zapruder. Here is his latest incredible offering for the brand with the fashion film 2DELICIOUS 2DUMP starring current Vogue UK cover star Cara Delevingne (under the cut), Lindsey Wixson, Ginta Lapina, Kendra Spears and more, plus special guest star Jessica Stam and Dean & Dan themselves as “The Dealers”.
Continue reading Fashion Film: DSQUARED2 – 2DELICIOUS 2DUMP by Senio Zapruder
Preview: J.W. Anderson for Topshop SS13
Published February 4, 2013Available in store from 15 February, here is a preview of J.W. Anderson’s second collection for Topshop. Following a Versace Versus collaboration announcement (image under the cut) in November last year and a breathtaking androgynous show at London Collections Men that delivered front page fashion news around the world, the new SS13 Topshop collaboration collection has a clear J.W. Anderson aesthetic but is definitely more avant garde and minimalist than the cuter collection for AW12. Jonathan notes that the collection is more about youth culture and the evolution of the girl-of-today. It’s basically very Grimes.
Calvin Klein Concept Super Bowl 2013 Commercial by Fabien Baron
Published February 4, 2013Calvin Klein nailed the integrated marketing campaign formula for the Super Bowl tonight. Just days ago, we saw a preview of the new Concept commercial directed by Fabien Baron of Baron + Baron and starring model Matthew Terry and during the Super Bowl the full 30-second edit was unveiled with an unforgettable complimentary digital experience.
The theme of the campaign is based around the idea of “man versus machine”. In addition to the breathtaking creative, what helped to truly bring this to life was a partnership with Twitter-owned short video app Vine, where the brand posted digital content (pre-filmed but with a raw live appearance) throughout the game – namely six second videos of a the campaign model Matthew Terry in what appears to be an abandoned loft and wearing nothing by the Concept briefs.
Enjoy the full commercial below and the exclusive Vine content under the cut.
Continue reading Calvin Klein Concept Super Bowl 2013 Commercial by Fabien Baron