Drawing us in with an intricate guitar riff, expanding with luscious strums and astral frequencies, Rich Allen opens The Last Keepsake (Keep My Name) with introspective depth as he sings, “You kept my name, I wasn’t sure why, was it a way to hold on whilst saying goodbye? An afterthought slipping through the cracks…a keepsake a reminder of a love that didn’t last…”
We immediately connect with the relatability and authenticity of the message. We understand clearly Rich Allen‘s perspective. The luscious additional female harmonies add value to the song. There is a timelessness that manifests, and there is no doubt that the track would be perfect for a multitude of sync placements, perhaps a sequel to the iconic Catherine Zeta-Jones and George Clooney film, Intolerable Cruelty.
Rich Allen shares his lived experience with poetic prowess and a high emotional quotient. The lyrics, “You traded love for money…” really cut deep and are quite representative of society today on many levels.
Rich confesses, “This song is an ode to the sacred fire of memory – holding onto moments, scars, and love that leave an indelible mark on our souls. These memories are stars that refuse to burn out, illuminating even the darkest nights.”
Rich Allen is a New Jersey born singer-songwriter now based on Davis Islands in Tampa, Florida. He won Best Folk Song at the 2025 World Entertainment Awards. In 2023, Songwriters of America named him Songwriter of the Year for Did You Cry. He was also honoured as Lyricist of the Year at the 2024 Elite Music Awards, and is a multi category nominee at the 2025 ISSA Awards.
Rich is an honorary member of The Singer-Songwriters Circle, the Americana Music Association, the International Singer-Songwriter Association, and New Artist Spotlight. He founded and edits Indie Resonance Voice. He is also a member of the NWU National Writers Union.
Needless to say, we are in awe, and deeply connect with what Rich Allen is creating. We have added The Last Keepsake (Keep My Name) to our New Music Spotlight playlist, and our TIMELESS playlist, whilst we continue to stream the wider discography of Rich Allen, including Broken Love Song, and Wasted.