We had the honour of featuring 7Sven as he took us on a cinematic and introspective journey through isolation, fragility, and the fleeting present with jazzy-pop masterpiece, Anorexic Mind, as well as when he shared his wisdom, lived experience and metaphorical depth with provocative and mind-opening, Routine, so naturally, when we found out that 7Sven had released an album called But Live It, featuring both songs, and ten more, we couldn’t wait to immerse ourselves in his universe once again and share our experience.
The record opens with Routine, which opens with syncopated drums and astral guitar work as 7Sven shares his brooding timbre with psychedelic nuance. We appreciate the philosophical prose which sets a cinematic and emotive mood with introspective, metaphor-rich lyrics that question notions of despair, rage and monotony.
Next up is Anorexic Mind which unfolds with piano, acoustic guitar and atmospheric vocals. It explores isolation, fragility and a distorted sense of self. The track reflects on emptiness, fading validation and our collective search for meaning. It suggests that freedom lies in embracing the present and recognising time as life’s true treasure.
This brings us to the title track of the album, But Live It, which invites us to reflect on what could be and our endless potential if we have the option to live in this way. It is existential, as 7Sven asks, “Is this just biology or a just a waste of time?” We appreciate the notions of cosmic irrelevance and the depth that comes through. The soundscape is in line with the predecessor tracks – sublime, cinematic and emotive. In essence, 7Sven invites us to live.
Next is Snowman, which feels jazzy from the outset as 7Sven paints a picture of winter and also invites us to connect with nature. The track has a psychedelic nuance and 7Sven‘s smooth delivery really does remind of George Michael. The piano interlude is exquisite and reminds us of the raw skill that the artist has to share with his universe.
Hide is more conceptual lyrically, inviting us to hide in plain sight, whilst Now and Then taps into notions of self-reflection, again profound in nature, and perfect for a range of sync placements, notably a Hollywood movie like The Substance which reflects on similar themes. It has an alluring bells solo which feels truly transcendental.
Speaking on the nostalgic feel of the record, 7Sven says, “I wanted to create an album that feels like a lost vinyl, but with a message that matters today. Seneca reminded me that we talk too much about life and live too little of it.”
This brings us to Shine, which feels vibrant, soulful and ethereal. 7Sven‘s poetic prowess really shines through, as well as his more intentional nature as an artist, inviting us to “shine like a river blazing in the Spring…”. We appreciate the optimism and supportive energy that manifests here. The guitar solo feels warming and empowering.
Sunset Train is another metaphorical track which reminds us of the choices that we can make to take different paths in life, whilst The Day They Meet At Midnight invites us on a narrative-driven adventure – it holds a high emotional quotient and is a more zen and meditative moment on the record, showcasing 7Sven‘s versatility as an artist. The string arrangement is beautiful and we could imagine this being a seminal moment during a live show.
What You’re Gonna Do showcases 7Sven‘s incredible guitar skills and smooth vocals as he shares his wisdom with us, before Angel Eyes (a Frank Sinatra cover) evokes sentiments akin to a James Bond 007 film. This is one of our favourite moments on the record, and the charm that 7Sven exudes is unparalleled. Feels like a smoky jazz bar and exudes charisma.
Finally, Wasteland taps into a reflective energy as 7Sven wraps up a very philosophical record with a very philosophical song! The message leaves us yearning for more, and we can feel how comparisons to Steely Dan, Rufus Wainwright, Supertramp, and of course, George Michael and Frank Sinatra feel tangible. The guitar work for the finale is incredible, and we are left with deep thoughts as we exit the record, aligned with 7Sven intention and message, inspired by Seneca: Life isn’t short – we just fail to live it.
You can buy the album on 7Sven’s Bandcamp!