Last week, we had the honour of attending the one year anniversary of conscious, vegan brand Maxine + Boss, named after the owner, Maxine Abrahams and her canine companion, Boss. Naturally, we wanted to spotlight the emerging brand, and showcase their holistic product offering, as vegan brands truly deserve to be platformed as we move away from animal exploitation as a collective.
Maxine + Boss is a brand shaped by experience, intention, and an unwavering commitment to kindness – to skin, to animals, and to the planet. Founded by an entrepreneur whose journey spans the worlds of television, film, accounting, sustainability, and global learning, the brand reflects a rare blend of creativity, precision, and heart.
Its products are entirely vegan, cruelty-free, and crafted with natural, conscious (sometimes handpicked!) ingredients. The result is a collection that feels luxurious yet grounded, effective yet gentle, glamorous yet deeply responsible.
A Founder With a Story as Rich as the Formulas She Creates
The founder of Maxine + Boss brings an unconventional and fascinating background to the beauty world. Maxine Abrahams‘s career began in the fast-paced television and film industry, working as a PA on HBO productions in London before moving into post-production with major organisations including the BBC, Channel 5, and Endemol. She helped build edit suites, thrived in high-pressure environments, and embraced each project with adrenaline and curiosity.
Her path then led her to one of the most prestigious positions in the industry: accountant to Sir Ridley Scott in London. Managing finances across blockbuster films and acclaimed TV series, she immersed herself in the world of high-level production, working alongside one of cinema’s greatest visionaries.
While advancing professionally, she continued to push her personal development – completing three years of AAT training and, during the pandemic, learning Hebrew with Citizens Café in Tel Aviv. The experience offered connection, resilience, and transformative growth at a time when the world felt uncertain.
Today, she channels this rich tapestry of skills into entrepreneurship. She owns two thriving Airbnb businesses and is the founder of Maxine + Boss. Her properties exclusively use environmentally friendly cleaning products, and she advocates for education around sustainable living. At her core is a passion for creating a cleaner, kinder world.
The Maxine + Boss Philosophy: Vegan Beauty That Feels Like Self-Care
Maxine + Boss stands apart for its dedication to slow, intentional beauty. The brand avoids harsh synthetics and instead celebrates the potency of botanicals – oils, seeds, florals, natural extracts – chosen for nourishment, balance, and radiance.
These are products designed not just to improve skin, but to enhance rituals. Each formula is crafted to transform everyday moments into pockets of calm, connection, and care.
Here are some of the standout offerings that define the Maxine + Boss experience:
Palmarosa Radiance Face + Body Oil
A luxurious multi-use oil that leaves skin soft, glowing, and deeply nourished.
View product
Raspberry Seed Face Serum
Packed with antioxidants, vitamin E, and omega fatty acids to boost hydration and support natural collagen.
View product
Baobab Cleansing Oil
A gentle, soothing cleanser that melts away makeup while preserving skin’s moisture barrier.
View product
Gotu Kola Eye Nectar
A lightweight botanical serum that brightens, hydrates, and rejuvenates the delicate under-eye area.
View product
Mallow + Tremella Face Mask
A deeply nourishing mask that smooths, hydrates, detoxifies, and leaves skin supple and refreshed.
View product
Sandalwood Body Lotion
Silky, aromatic, and hydrating — a gentle daily lotion that softens skin with a warm, natural scent.
View product
Beauty With a Bigger Purpose
What makes Maxine + Boss truly pioneering isn’t just the vegan ingredients or the clean formulations, but the intention behind them. The brand is part of a personal mission to inspire sustainable living, reduce environmental harm, and show that luxury and responsibility can coexist beautifully.
It’s rare to find a skincare line that carries such a compelling story – one built not only on professional excellence, but on curiosity, courage, cultural exploration, and a genuine desire to uplift people and the planet.
Maxine + Boss is more than a beauty brand. It is a movement towards conscious radiance – thoughtful, ethical, and illuminated by purpose.
You can shop and learn more at www.maxineandboss.com