This September, something truly special is landing in the heart of London nightlife. On Tuesday, 9 September at midnight, pop star baddie NEO 10Y will perform his brand-new single ASCETIC HEDONIST live at the legendary Heaven nightclub. The performance will culminate Heaven’s exciting new Tuesday night, ICONIC POP! I LOVE IT!, promising an unforgettable evening of music, community, and pure LGBTQ+ joy.
The single ASCETIC HEDONIST has already started to take on a life of its own online. An eight-second TikTok clip featuring the entrancing lyrics “Do you want me to make you feel like this…” has been making the rounds, sparking intrigue and anticipation ahead of the release. True to NEO 10Y’s signature style, the track explores the tension between pleasure and restraint, inviting us into a space of transcendence, release, and reflection. It is extremely badass, empowering and sexy!
ICONIC POP! I LOVE IT! is curated by the legendary Alexis Knox, who also runs her own Ibiza themed club night once a month at Heaven – with the next event on Sunday 14 September! On that decks is a powerhouse DJ lineup featuring Vivian Bam Bam, Callie Crighton, Eric Spike, Nick McCluskey and more. Each will bring their own unique energy to the dancefloor, soundtracking a brand-new chapter in Heaven’s legendary history.


And what a history it is. Since its opening in 1979, Heaven has been more than just a nightclub – it’s been a cultural landmark and a cornerstone of LGBTQ+ nightlife worldwide. Its stage has hosted icons across generations, from Madonna and Cher to Lady Gaga, Adele, Miley Cyrus, and Rina Sawayama. The club’s legacy is woven into the very fabric of London’s queer identity, making it the perfect setting for the debut of a track as bold and boundary-pushing as ASCETIC HEDONIST.
Much of Heaven’s enduring magic comes from the vision of owner Jeremy Joseph, whose work with G-A-Y has continually elevated queer nightlife, creating spaces where inclusivity, artistry, and joy reign supreme. It’s thanks to pioneers like him that stages like Heaven’s continue to thrive as both sanctuaries and springboards for the next wave of iconic performers.
For those who want to be part of this special night, the details are simple: entry is £1 with the G-A-Y App(downloadable via g-a-y.co.uk/app), or just £2 with wristbands available at G-A-Y Bar. With NEO 10Y’s single release at the fresh new club night bursting with energy, and the enduring allure of Heaven’s dancefloor, this is one moment you won’t want to miss.
9 September at MIDNIGHT. Heaven. ICONIC POP! I LOVE IT!
The future of pop is here, and you’re invited.

