Fashion Week Brooklyn (FWBK) is set to make waves this season with its UK runway show in London on September 15, 2024, at The HAC in Bow. As one of the most exciting international fashion events, FWBK has long been a platform for emerging and established designers, while supporting numerous charitable causes. This year, the show takes an artistic leap by bringing London-based genre-defying recording artist NEO 10Y to the stage, with an unforgettable performance that will blend music, fashion, and cutting-edge technology.
NEO 10Y, whose mission is to manifest a peaceful, protopian world through the expansion of love energy, has captivated audiences with his immersive live shows across London, Europe, and the USA. His performances, often described as spiritual experiences, fuse music with art and activism, aligning perfectly with FWBK’s ethos of socially-conscious creativity. NEO 10Y has been featured in prominent publications such as Billboard, Rolling Stone, The Evening Standard, Paper Magazine, and BBC, and has performed on global stages including the Roundhouse, the Troxy, at NYFW for Billboard, and the prestigious Secret Garden Party to name a few, as well as winning the Gen Art Prize at NYFW for his work with Ada + Nik. Now, he is ready to bring his unique energy to FWBK’s London show.
This highly anticipated performance is further elevated by Fashion Week Brooklyn, and NEO 10Y’s exciting collaboration with LYTIUM, an ecosystem that supports sustainable fashion and art initiatives. As part of the collaboration, LYTIUM has created a bespoke anime-style avatar of NEO 10Y, which was unveiled online in a visually stunning Instagram post earlier this week. This custom LYROID 3D avatar is a work of digital art designed by multimedia illustrator and 3D XR artist Ly Leová reflecting NEO 10Y’s futuristic aesthetic and message of peace, synched to his song, ONENESS. The avatar will be projected during NEO 10Y’s live performance, adding an immersive visual experience that will merge music, art, and technology.
The LYROID character encapsulates NEO 10Y’s spiritual essence and artistic vision, making his FWBK performance more than just a musical set – it will be an exploration of the future of fashion, sustainability, and digital art. The projection of the avatar during his performance will be a first for the FWBK runway, pushing the boundaries of traditional runway shows and showcasing how technology and creativity can intersect to inspire and engage audiences.
Fashion Week Brooklyn, founded by the BK|Style Foundation (BK|SF), is renowned not only for its focus on innovative design but also for its commitment to philanthropy. Over the years, FWBK has supported various causes, including Denim Day NYC for sexual assault awareness, the Art In Motion Show, and Beauty for Freedom. The foundation’s support for sustainability, human rights, and community development aligns closely with NEO 10Y’s mission of promoting peace and love through his music and art.
LYTIUM’s involvement in this year’s FWBK runway is part of their ongoing commitment to supporting sustainable organizations that are shaping the future of fashion. The collaboration with NEO 10Y demonstrates LYTIUM’s dedication to bringing eco-friendly, innovative, and artistically advanced ideas to the forefront of the fashion industry.
Tickets are available now for what promises to be a groundbreaking show, merging the power of fashion with the future of immersive art and music. Secure your spot via the Fashion Week Brooklyn website and witness this iconic moment for yourself.
