Our obsession with Asifa Lahore seems to grow daily. The South Asian artist recently hosted the first ever South Asian Queer Pride in London, was featured in Vogue India, and starred in the cinematic release of Unicorns, so when we heard that she was about to release her new single – a cover of Asha Bhosle‘s Sharara, with a rap twist – we couldn’t wait to listen and watch the visual shot in Pakistan!
Sharara has long been a cult queer classic anthem. Asifa’s rendition not only revives its vibrant energy but also infuses it with her unique flair and soulful interpretation. This release, set perfectly for Pride 2024, promises to enchant audiences with its seductive vocals, infectious beats, and dazzling visuals.
The music video, shot in Karachi, Pakistan, stands as a testament to Asifa’s mission to elevate LGBTQ representation in South Asian media. By choosing Karachi as the backdrop, she challenges prevailing stereotypes about Pakistan, showcasing that queer individuals not only exist but thrive within the country. This artistic choice underscores a spiritual message of unity and acceptance, breaking barriers and fostering a deeper understanding.
Sharara portrays a woman as a captivating and fiery presence, likened to a spark that ignites passion and desire. Her graceful movements and enchanting allure attract admirers, but she warns of the dangers of getting too close, using vivid metaphors of fire, lightning, and snakes to highlight her powerful and transformative nature. The repeated assertion that she is a “sharara” (spark) emphasizes her dynamic and electrifying impact on those around her.
Asifa’s decision to film in Pakistan is a deliberate act of cultural reclamation. Through this project, she aims to illuminate the presence and resilience of queer communities in traditionally conservative spaces. Her collaboration with Pakistani media professionals is a bold step towards inclusivity, symbolizing a harmonious blend of heritage and progressive values.
“I’m thrilled to share this new chapter of my journey with the world,” Asifa confesses. “The song ‘Sharara,’ and my decision to release this cover, is inspired by hosting the UK’s first-ever South Asian Queer Pride earlier this year. It’s very much my gift to the South Asian queer community and its allies. This single and music video are deeply personal, representing the fusion of my identity, culture, and artistry. I hope it resonates with people and encourages them to embrace their true selves.”
We have added Sharara to our New Music Spotlight playlist, whilst we continue to stream Asifa Lahore‘s wider discography, including Tore Bina, and True Colour, and anticipate future releases from the talented artist!