Last night saw the UK launch of conscious skincare brand Youth To The People, and their innovative Youth Gallery in Shoreditch to support the brand new flagship store in Spitalfields Market!
The vegan, and cruelty-free company from LA, acquired by L’Oreal, is making an impact in the beauty space with their incredible product range and deep rooted science.
Youth To The People‘s formula philosophy is a partnership between the latest innovation in skincare technology combined with nutrient-rich superfood plant extracts. Each formula is stacked with high-performance raw materials at intentional percentages for optimal efficacy and pro-grade results.
Brand founders Joe Cloyes and Greg Gonzalez confess, “At our core is an unparalleled high-performance skincare philosophy that began more than 40 years ago with our grandmother Eva, a pioneer in professional-grade formulas. When our grandmother retired, she passed on the business and work ethic to our Aunt Lori and Greg’s mom Lisa, who are our mentors. Today, we continue our family’s legacy, which shapes our standard for innovation.”
The launch event was attended by Love Island superstar Maura Higgins, actor Ed Westwick, vegan popstar NEO 10Y, recording artist Bree Runway, model and social media savant Rahi Chadda, actor and musician Jason Patel, artist Darkwah, model Ikram Abdi Omar, icon Princess Julia and more! We love what Youth To The People are creating and are sure that their conscious presence in London will be a success!
You can learn more about Youth To The People at www.youthtothepeople.co.uk