Setting the tone with rolling drums and a pop-rock adjacent soundscape, Hannah Grae opens Propaganda with introspective lyrics as she delivers the prose, “I’ve got a question no one’s gunna ask, regarding lessons learnt in the past, give me a second gotta make this last, before we run our little minds back to the warning signs so fast, oh, you’ve gotta be fast…”
The opus expands with thought-provoking depth and commentary on the state of the media, social media and the perception of self, as Hannah Grae sings the hook, “It’s probably propaganda…”
We learn that the single has been released on vinyl to celebrate the 20th anniversary of the UK’s most popular club night, Propaganda, along with Atlantic Records, and supported by a run of shows at Propaganda nights around the country. The exclusive vinyl can be purchased here.
The iconic club nights have hosted live and DJ sets by established and up and coming stars including Ed Sheeran, Yungblud, Bastille, The Libertines, HAIM, Foals and more. Propaganda by Hannah Grae was released on a limited berry vinyl 7” on 10th March, and is backed with an exclusive cover version of 1990s mega-hit What’s Up? by 4 Non-Blondes. The release is being supported by a run of shows at Propaganda nights around the country (see dates below!). This follows the successful template set by their release of YUNGBLUD’S debut ‘I Love You will you Marry Me’ in 2017.
For 20 years Propaganda has hosted euphoric nights, entertaining up-for-it crowds in the UK, Australia, USA and Brazil with the best parties in town. From London to Los Angeles, Bristol to Sydney, Cardiff to Rio, Propaganda has become a by-word for a hedonistic celebration of all things indie and alternative.
The club nights have hosted live and DJ sets by established and up and coming stars including Ed Sheeran, YUNGBLUD, Bastille, The Libertines, Haim, Foals and many more. In 2017, we saw the launch of the exclusive Propaganda Singles Club, partnered with management company Autonomy, where the label released an occasional series of super-limited 7”singles through the club including Yungblud’s debut I Love You will you Marry Me – a song that catapulted the young artist into the mainstream and quickly went viral around the world.
Their A&R policy is summed up by Propaganda founder Daniel Ickowitz-Seidler talking about signing Yungblud at The Great Escape. Daniel confesses, “I got a tip off from our partners at Autonomy and caught a phenomenal afternoon show. We spent the rest of the week chasing his management around Brighton. We persuaded them to put his debut release through us in exchange for a series of shows at Propaganda venues.”
“We heard this track and just had to put it out,” says Autonomy’s Richard Engler. “We saw Hannah at one of Abbie McCarthy’s amazing Future Karma nights at The Camden Assembly. We were blown away by her presence and great songs. We’re so pleased to revive the Singles Club for this cracking song – and given the title we just had to!”
Hannah is playing four exclusive shows at Propaganda clubs, where fans can also purchase the limited edition 7” vinyl:
- Friday 10th March: Propaganda London @ Camden Assembly
- Saturday 11th March: Propaganda Bristol @ The Fleece
- Thursday 16th March: Propaganda Cardiff @ Clwb Ifor Bach
- Friday 17th March: Propaganda Norwich @ The Waterfront
We have added Hannah Grae‘s Propaganda to our New Music Spotlight playlist, whilst explore her wider discography including 2021 Barbie Girl, and I Never Say No, and anticipate future vinyl releases from Propaganda Records!