Business branding and marketing is constantly changing. Each year brings with it a new way of content marketing your brand that few people have yet to tap into. It’s more important than ever to stay abreast of innovations in business.
Your brand says a lot about your business and your products so increasing awareness is a major key to driving your business forward. If you’re wondering how to increase your brand awareness, we’ve put together a guide that tells you everything you need to know. Take a look below.
What is Brand Awareness?
Brand awareness is the level at which your customers know your brand. You may have customers who have purchased one product or heard about the product before. Then you may have customers who return time and time again because they’ve built up trust with your brand.
Your brand awareness has a direct link to your sales. When customers see a brand logo they associate with quality, they’re more likely to try the product. So, how do you create brand awareness?
Know Your Target Audience
Before beginning to build your brand, you need to identify your target audience. Without doing this, you could end up targeting the wrong people and wasting your time. Aiming for a wide audience of people isn’t often recommended, especially for businesses starting out.
Look at your products and ask yourself who they will appeal to most. You can then narrow down your audience. Market research will help you to do this by reaching out to audiences to see how they respond before you set anything in stone.
What’s Your Selling Point?
As a brand, you’ll need to figure out your unique selling point. What makes you different from the other brands in your industry? It could be anything from the quality of your product to your excellent customer service.
Whatever makes you unique will become the foundation on which your brand is built upon. Your selling point should be able to attract your ideal customers and keep them.
Content Marketing
Content marketing is your best friend when it comes to building a brand. It gives you the opportunity to put your brand in front of the right people. Whether it’s through social media, email, or driving traffic to your website.
A marketing communications agency can help you with this. If you don’t know where to start when it comes to marketing your products, it’s a good idea to start learning from professionals. You can even use a marketing agency to set up brand events that help to spread the word.
Make Strategic Connections
Networking is always going to be a vital part of business. It’s a great way to get people to know your business, it’s a great way to form partnerships with other businesses that could be of use to you in the future, and it’s a great way to keep your eye on your competitor.
When it comes to your brand, it’s one of the best ways of using word of mouth. Word of mouth is an excellent way to build the reputation of a brand and if good things are being said by other business owners, your brand will quickly pick up recognition.
Use Third Party Websites
Everything your customers need to know about your brand should be on your business website. However, you don’t have to stop there. The world wide web is jam-packed full of websites that can help you to promote your business.
Make a list of websites that are industry experts in your business area and find out if you can create a post for those websites. It’s an ideal way to get your industry knowledge and expertise seen while linking to your products through the post. It’s a win-win for both you and your business.
Find Influencers
The influencer market is an ever-growing market that all businesses should be taking advantage of. Influencers have a large following on platforms like TikTok or Instagram which puts them in a good position to market your brand. It’s worth doing your research and finding influencers in your industry.
You may need to pay an influencer or exchange some of your products for a shoutout on their profile. Either way, your products will be seen by the right people.
Research, Research, Research
Many business owners make the mistake of writing content, posting it, and crossing their fingers that it works. Don’t put your brand out there on a whim. Research everything so you know exactly what makes your audience tick.
You can learn about your audience by using tools like Google Analytics which will give you the results of how posts have been interacted with. From this, you can learn what catches your audience’s eyes and what they’re most likely to respond to.
Spread The Word
When you’re building a brand, it’s no good putting content in one place. You can never know how your audience will respond to your brand on different platforms until you’ve been putting content out for a while. It’s important you don’t put all your eggs in one basket.
Use all social media platforms to your advantage in addition to your website and other business websites. Keep track of how your audience interacts with your products on each platform so you understand what works well for each and what doesn’t.
Listen to Feedback
What are people saying about your brand? It’s essential that you listen to your customers. There are many ways you can do this.
Firstly, ask your customers to leave reviews of your products. Secondly, enter into conversation with your customers through emails or questionnaires. Most importantly, look at how people are talking about your products on social media.
Look for conversations between customers in the comments sections or view videos of customers using your products. Customers aren’t afraid to tell the truth because they have nothing to lose so pay attention to what’s being said.
Marketing Schedule
Your brand needs to stay in front of your audience’s eyes. When your products go out of sight, they’ll go out of mind. Every brand needs a marketing strategy and schedule to ensure customers are seeing fresh content and the brand stays visible.
Creating a schedule means you have posts planned and ready to go for the week. This needs to be both on social media platforms and websites. Creating a schedule will allow you to keep track of what you’ve posted so you don’t end up repeating the same things.
Excellent Customer Service
Your customer service operations need to be on top form. As your brand builds awareness and more customers come through the door, you can guarantee that will mean more queries, more complaints, and more feedback. You need to be ready to respond to all of these.
You can have the best product in the world but if your customer service department can’t handle queries and complaints quickly, your customers won’t return. Part of building a trustworthy brand is customers knowing they can rely on you to respond to them.
Brand awareness can take blood, sweat, and tears but when you have an established brand that does the talking for itself, all the work is worth it.
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