Setting the tone with a pulsating bass line and synthetic electronic detailing, To Hell With Tradition opens his single, Paper Cuts with the introspective lyrics, “Ask what you want from me, I’m not your enemy, you know, cos I know that you know, all that you said to me, well I cannot disagree, but how far can you throw…”
Paper Cuts expands into a catchy indie meets alternative pop frequency, and marks the first peek into To Hell With Tradition‘s upcoming album Blurred.
We appreciate the intricate delivery from To Hell With Tradition, who is also known as Achim Hofmeyer, a singer, songwriter, multi instrumentalist and producer based in Heidelberg, Germany.
Paper Cuts comes with a cinematic music video which also functions as a lyric video, filmed in reverse to give the effect of paper appearing in the artists hand, and it is hypnotizing.
We love the depth and wisdom that Achim shares with his lyricism, touching upon themes of the human condition, duality, expansion of one’s mind and the metaphorical concept of Paper Cuts.
While the whole world seems to be increasingly leaning towards creating and releasing isolated individual songs one after another, To Hell With Tradition keeps moving against the current, diving deeper and deeper into creating consistent coherent concept albums.
Paper Cuts has been added to our New Music Spotlight playlist, whilst we stream To Hell With Tradition‘s wider discography, and anticipate the upcoming release of Blurred later this year!