Establishing the mood with a whirring, cerebral and glitching synthetic riser, JOIE GREY opens his single, Untitled with the lyrics, “California loving, with that Montgomery hustling, I give you that rough loving, it keeps you by and by, by my side…”
Untitled expands into an atmospheric alternative pop meets contemporary R&B soundscape and delivers a charming and romantic narrative with lyrics like “That pussy so good that it makes me tell the truth…” and the seductive “Just leave your problems at the door I’ve got the cuffs… they’re on the floor…”
The track has gone viral on TikTok with thousands of videos synched to the song. Recounting the history of the track, JOIE GREY says, “I wrote Untitled back in 2017 and released it in 2019 to no attention (I eventually took it down).”
The rising artist from Atlanta continues, “After a few years of improving and releasing two independently written and produced projects, Untitled has seen new life through TikTok. This is the first time my music has seen some traction.”
Perfect for nocturnal playlists, Untitled comes with a sensual, narrative-based animated visual, and a “slowed & reverb” version due to constant demand from fans of the track on social media.
When asked about the song’s recent success, JOIE GREY said, “I’m so happy to know that people enjoy the music I make. It was a doubt that I struggled with for sure, and I hope that people who listen to Untitled check out my other music, and see that there is merit.”
The record was written and recorded by JOIE GREY with production from Young Taylor. We appreciate the inspiring come up story and proof that TikTok can really help independent artists expand organically.
We have added Untitled to our New Music Spotlight playlist whilst we stream JOIE GREY‘s wider discography including his 2021 album, VIolet Major.