Setting the mood with celestial tones and intriguing vocals that tease the lyrics, “we get high on it…”, before rapper and singer-songwriter Cruz Irie th gltch begins to deliver wisdom and introspection on his new single, Had to.
Influenced by soul, blues, jazz & old school hip hop, Cruz has a suave lyrical flow and demonstrates a lot of versatility in his delivery. Some of our lyrical highlights include, the empowering “no time to watch nobody, I work on me”, the self-realized, “don’t wanna just be good, I wanna be great”, the inspiring “trying to live life with a purpose” and the determined “had to regain focus, had to regain control”.
Having performed at various venues across Londonʼs underground scene such as Camden Assembly, Birthdays and headlining ‘SoulFoodʼ at Proud in Camden, Cruz has developed a fan base with his adaptable and contagious performances and gaining airplay on the Beat FM, Reprezent Radio and even featuring on MOBO’s Unsung playlist.
With a clear and focused vision, Cruz has built his own studio, launched clothing line MMXIII independently and has also directed all of his music videos, showing the industry his own high standard of creativeness and professionalism.
We have been immersing ourselves in Cruz Irie th gltch wider discography including Portland., Mandem, Rain Down and Dice..