If you are the owner of a small business, then you will want to find new ways to promote it and boost brand awareness. In fact, this should be one of your top priorities. With enough of the right exposure, you can drive your business onwards. One of the most interactive and fun ways to do this is by engaging the community in some activities. By doing this, you’ll build new business relationships and also position yourself in such a way that you end up being quite unique.This measn you will stand out from the crowd. Here are a few ways you can get your business involved in the community.
Coordinate Engagement to Your Core Values
If you don’t already have a solid set of core values for your business, perhaps it is time to got out the business strategy scrapbook and started making some. Core values are a way you can really connect with people and align all your key messages too. If sustainability and green technology are something your company feels strongly about and is striving towards, you need to make this clear. Values and ethics are very important to a lot of people. So, if you can engender identification with a common purpose, you will garner more support as a result as you share a goal. In addition, a company with strong core values will have staff who are 100% aware of them and will promote them without even thinking. This is a strong and powerful asset to have. The more natural sounding, the better.
Involve your Business in Local Events
If you Join on with local events, this is a great method for boosting business and brand awareness in the local area. If you don’t know where you find out about local events, why not call up the local council and get some direction. You can contact the event organiser and see if you can participate. Most event organiser will love to have more hands-on-deck, so to speak, and you lose nothing for asking. Perhaps you could give a ten-minute speech about your business, and discuss the local initiative and how your company will help. You could have a pitch and erect a stall where you can talk to local people. The best stalls have some kind of activity where kids and adults can learn a little about what you do. This could be anything from food tasting to virtual technology. Anything that can be set up is a must. You can also give out see promotional freebies. Everyone loves that and will have your name to hand too.
Host your own Event
Why not host an event of your own. You could contact other businesses in your local network and arrange something together. A great thing to do will be to really showcase your products and services and try and get across your core values and how you see your company helping the community. Why not discover community engagement solutions at https://www.districtcms.com/solutions/community-engagement and get some more ideas on boosting community engagement.
This is a contributed post.