Dropping officially in March 2019, I currently have the honour of wearing and experiencing the latest from Tom Ford‘s Private Blend Collections – Beau De Jour. A non binary fragrance, as always, Beau De Jour holds an intriguing stoic freshness governed by the commanding entrance of Lavender. I traditionally use lavender scents to sleep, but Beau De Jour’s cool opening is fused with an energetic but subtly spicy cardamom and saffron which shifts the mood into a strong and international vibe touching on Eastern elements with floral desert tones and a sweetness of jasmine sambac. Such a powerfully unique combination and unlike anything I’ve really experienced from the brand before.
It’s always telling as to how many people ask me in a day what fragrance I am wearing and this is without a doubt commanding enough to have everyone wanting to know the deal! African Rosemary and floral green Geranium with a mint inflection generate further international sensory appeal and the warmth of Oakmoss and the electric green of Basil set it apart from its peers.
Beau de Jour is offered in the classic brown Private Blend bottle in three sizes: 50ml, 100ml and 250ml decanter from March.