Everyone that knows me well, knows that Ada and I have a beautiful creative relationship which included creating Ada + Nik for three and a half years and winning the Gen Art Prize at New York Fashion Week. For the last few years, Ada has been working on her couture – inspiring individuals around the world with her intricately designed warrior goddess pieces.
This weekend, Ada, who is a London College of Fashion graduate showcased her SS19 collection at Fashion Scout during London Fashion Week following her work being featured in the iconic video for Ariana Grande’s “God Is A Woman” – a fitting message for Ada’s ethos and aesthetic.
Enjoy the photos below that also feature Ada’s work featured in Ariana’s video. God really is a woman.
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Inspired by the recent scientific discovery that pink is the oldest colour, Ada introduces colour that reflects the most ancient life on earth, a contemporary Candy Land fantasy aesthetic, and our increasingly permanent digital future. The new pieces straddle the horizon between digital dreams and physical reality.
Playing with both macro and micro, the SS19 collection uses hand cut manipulation to form opulent, organic silhouettes. Honing her modular construction techniques for years, Ada Zanditon’s pieces stand as sculptural masterworks both wholly unique and ornately precise. Every rivet is embellished with Ada’s favourite Preciosa crystals: MC Chaton Rose Maxima. Every crystal is able to reflect 264 unique rays of light. The pieces fall anywhere on the spectrum between silver and fuchsia. Every piece is hand-crafted in her East London Atelier with the finest possible materials.
For Ada Zanditon, the design process is akin to inventing. Each piece is an experiment, first cut as paper shapes and then combined to create forms, cut and hand-tooled to achieve the proper twist. Next each of the detailed ‘cells’ are placed and layered together. Craftsmanship is the first priority. Take such attention to detail from the designer herself: “I am not making for the everyday – I create ornate armour-like pieces for the most extraordinary moments of life where we are unconstrained by the banal and allowed to explore the connection between our body and soul.” By wearing Ada Zanditon, the individual becomes a conduit for such futurism geared towards true expression.
Ada Zanditon Couture collaborated with The London School of Make-Up and creative lead artist Astrid Kearney. The London School of Make-Up is a world-renowned school offering professional courses in make-up artistry in central London leading to recognised industry standard international qualifications. Make-Up Designer Astrid Kearney, working with Kryolan products, is leading the team of artists from The London School of Make-Up to create a sensational hyper-real candy shimmer aesthetic to perfectly complement the collection. Refreshments for the show were served by True Nopal Cactus Water.
Zanditon designs for bold individuals, including the likes of Ariana Grande, Aisling Bea, Alli Harvard, Allie X, Caroline Vreeland, Daphne Guinness, Elizabeth Lejonhjärta (specifically Drake’s video NICE FOR WHAT), Justine Skye, Kate Nash, Lindsey Stirling, Mariah Carey, Poppy, and Tinashe. She has also been featured in a wide range of press globally, including British, Russian, Italian and Indian Vogue, WWD, Wonderland, i-D, The Observer, Nylon Magazine and many more.
Photography by Chris Yates and behind the scenes by Sandra Scharpf. Ariana Grande art by gvmewi.