So it’s been out a month now since I released the video for NEO 10Y ‘Double’, which means that I can finally deconstruct the intro and the idea behind the video without really over explaining it in advance and spoiling the thought process (which I have got in trouble for before).
I had this idea in my head for about four months as an idea – particularly the theme of duality between Nik and NEO 10Y – a narrative that has been running through my mind for the entirety of this project. Lots of you know how much this project has saved me, I managed to dial into my biggest regret in life – never creating music of my own and I am really grateful to the universe for allowing me to build this in the most honest way that I could. Double, as a track, obviously lends itself perfectly to this, so I spent the entire Summer growing out my hair and beard to give the effect of being in solitary confinement on Mars. I also really wanted to prove with this film that I can nail the two personalities and essentially distill them from my mind, so that you can experience what goes on in my head.
In the most raw sense, NEO 10Y saved me, and music and writing continues to save me emotionally – this is reflected in the narrative. Double is about that as a song too – there’s political references in all of the verses and hopefully relatable personal references that resonate throughout the chorus – ‘Dirt Cobain’ being a fictional character trait that has made various appearances in my work.
I have to epically thank my friend and colleague Alex Lord for his cinematography and editing skills on this, it really wouldn’t have been possible without him. We spent hours and hours on post and even though the filming day was super fun – with artist and friend Ava Fersi playing my arm double and the incredible Stefan Avanzato who is Master Barber at Dolce & Gabbana for shaving my head on filming day – something I was definitely ready for after months of growing it out. On a side note, I wanted to shave my head and regrow it all with plant power only, it already feels so much healthier because of the good karma.
So that you don’t need to do a frame by frame – unless you really want to – here are some of the screen caps from the intro featuring cameos by Sophia The Robot, Elon Musk/Space X and #45, think of it as a sequel to The Kid That Killed Tr*mp.
