Provocation from Tom Ford isn’t anything new, but it did come as a bit of a surprise to see that incorporated into the actual product three days ago when a pack shot of a private blend called Fucking Fabulous arrived on the internet, some people thought it was fake, some people rejoiced in the fact that in a time where we’re actually preoccupied with nuclear war, a living fashion legend could lighten the mood, even for a moment.
So, the question everyone is asking is if the hype is worth the olfactory experience… so I went to TF HQ in London to experience it today and shoot the provocative bottle with Phellipe Souza in situ before the SS18 runway presentation during New York Fashion Week on Wednesday.
So for the scent itself, Fucking Fabulous had to behold and left field direction to fit with the quite poignant name, it does this by marking a foray of private blends into a sweeter arena. This is brought to life by the blend of almond bitter oil and tonic resinoid with orris accord and cashmeran, leather accord and clary sage oil bringing the earthier classic Tom Ford elements.
The sweeter direction is definitely a trend right now with Kilian leading the charge in that space. For me its something for parties and the sensibility of juxtaposition with the playfulness of the more campaign or image-based provocation from Tom Ford brought to life through scent.
The limited edition fragrance is debuting at Mr Ford’s SS18 runway show in New York on September 6th, and will be exclusively available the next day on Thursday 7th September in the TomFord boutique, Sloane St.