As we evolve as a species, and as awareness of our actions in line with mass consumerism become more scrutinised, I wanted to share some details of a market leader in men’s grooming within the cruelty-free space. On a logical level, cruelty-free, plant-based grooming is naturally on the rise, especially in 2017 with exposé documentaries such as What The Health on Netflix and a more conscious consumer retaliation against the mass corruption following the industrialisation of the meat and pharma industries. With that said, meet British brand and skincare pioneers, Bulldog who boast a vegan-friendly set of products and are certified by Cruelty Free International, approved by the Vegetarian Society in the UK, and never contain any ingredients from animal sources. Ideal.
But, does the product stand up to the classic men’s grooming experience that we’d expect from a premium brand? In summary, yes. The overall standard grooming experience offers exfoliating, cleansing, toning, multi-action emulsion and moisturiser. You can also check out the full selection here. As someone who is quite sensory inclined, I was really in awe of how the products are scented with fresh notes of aloe vera, camelina oil and green tea, reminiscent of a spa in Bali.
Overall, Bulldog is definitive brand proof that we don’t need to compromise experience or quality when choosing an ethical product stance.
Product photography by Nik Thakkar, photo of Nik Thakkar by Dimitris Theocharis.