Directed by Nabil, the video for the most aggressive and uniquely raw song from Travis Scott’s album Rodeo now has an accompanying video – that couldn’t be anymore perfect. Featuring Kanye West in a role that sees him in his element – and also head to toe in Yeezy Season 2 of course. Shot just outside Paris in the woods with a castle during showroom season, the beautiful minimalism and minor VFX really bring the concept to life. Definitely a cultural highlight this week. Oh and if you’re wondering? The masked man is Mos Def. Legit.
In other Yeezy related news, Yeezy Season 1 with adidas has arrived in stores, everywhere and sold out in a fair few too. Some personal highlights from the collection below. www.adidas.com/kanye
